How SEO Sandwich Works
If you have paid for content before and watched it sink, here is exactly why this is different. We build the SEO structure first, your team adds the expertise only you have, then we optimise every piece into content built to rank. No blank pages. No jargon-filled briefs. No guessing.
SEO Structure
You never stare at a blank page again.
We research the topic, study how people actually search for it, and map out the content. You get an outline with headings, sub-headings, target keywords, and clear direction on what each section should cover. The structure is search-friendly from the start, with no retrofitting SEO at the end.
Expert Filling
Your team adds what only you can add.
This is the layer that makes the content actually yours. Our writers draft the content against the SEO outline, then you review and add what only you can add: product knowledge, brand voice, customer examples, case stories, and internal expertise.
SEO Optimisation
We polish the final content for search and readers.
Once the expert content is in, we polish it: improve flow, tighten headings, add the meta title and description, structure internal links to your existing pages, and check it against the original SEO brief. You receive a finalised piece linked on your projects portal, with metadata, internal links, and schema recommendations already in place. Review, request changes, and approve.
Everything except the part only you can do
Every Sandwich package covers the full content production cycle, research to final QA, so all you do is add your expertise and approve. You receive publish-ready content, not a pile of drafts to fix.
What we do
We handle the full writing process from research to final QA.
- Keyword research and search intent mapping
- SEO outline, then first draft
- Editing, optimisation pass and QA
- Meta titles, meta descriptions, internal linking
What you do
Your input shapes the brief and improves the final piece.
- Fill in the 5-minute project brief after ordering
- Review the delivered content and request changes
- Approve and publish when ready
Blog posts or a content silo?
From Classic Sandwich up, you choose how your words are spent. Same price, different SEO play.
Blog posts
Best when you have multiple unrelated topics to cover, or just need volume on the blog.
- Each post stands alone
- Easier to slot into existing content plans
- Good for long-tail keyword coverage
Content silo
Best when you want to own a topic in Google for a service or product category.
- 1 pillar + multiple supporters, all linked
- Builds topical authority faster than scattered blogs
- Better for ranking competitive head terms
Your main topic
From ~1,500 words, sized to the topic
Subtopic 1
From ~1,500 words
Subtopic 2
From ~1,500 words
Subtopic 3
From ~1,500 words
Subtopic 4
From ~1,500 words
Every supporting page links to the pillar. The pillar links out to every supporter. Google reads it as one topic cluster. Word counts and cluster shape are scoped to your topic and competition, not a fixed template.
Build your silo, instantly
Type your main service and city. We will generate a real pillar? + 6 supporters? blueprint, on screen, in under a second. Or pick a pre-built industry below.
Browse a few pre-built examples
Pick an industry below to see how a silo could look. Same pillar-plus-cluster structure every time, different keywords, same SEO logic. Use these as a starting point, not a copy-paste template.
Family Lawyers
The head-term page. Ranks for the main service query and routes traffic to every supporter.
Same pillar-plus-cluster structure every time. Different industry, different keywords, same SEO logic.
Family lawyers · Plumbers and trades · Office catering · Commercial cleaning · Real estate · Healthcare and allied health · Accounting and bookkeeping · Ecommerce · SaaS and B2B technology · Education and training · Professional services
If your industry is not on this list, we have probably worked in something similar. Ask us.
From order to ranking, step by step
No mystery, no black box. Here is exactly what happens from the moment you pay, all inside the sprint window for your package.
Order + portal access
Pay online. Your project portal is ready immediately. Log in and complete the content brief whenever works for you.
Brief review
Our team reviews your brief, assigns a writer, and confirms the plan through the portal. A quick call is available on request. Sprint clock starts after this.
Sprint
SEO structure, drafts, your review, optimisation. 14–40 days depending on the package size.
Served, ready to publish
Linked on your projects portal, with metadata, internal linking, and schema recommendations included. Review, approve, publish.