SEO content, layered to rank
We build the SEO structure. You add the expertise. We optimise the final content. You get publish-ready pages that actually rank.
Content is hard to keep moving
Most businesses know they need regular website content, but planning, writing, optimising, and publishing it takes time. That is where the SEO Sandwich process helps.
You know you need content but not what to write.
Your team has the expertise but not the time to write.
Blogs start strong and then quietly stop.
Content gets written but it does not rank.
SEO briefs feel too technical or disconnected from your brand.
You do not know which topics will actually drive traffic.
Writers come and go and the quality drifts with them.
Publishing pace slips because no one owns the schedule.
Meet the SEO Sandwich
SEO Sandwich is our collaborative SEO content writing process. We build the search-friendly structure, your team adds the expert filling, and we optimise the final piece before it goes live.
Productised SEO content, not a freelance project
Three reasons people pick us over a cheap freelancer or a $10k-a-month agency.
Fixed scope, fixed price, fast turnaround
You order online. You know exactly what you are paying for and when you will receive it. No proposal documents, no scope creep, no "we will get back to you with a quote" emails.
SEO structure baked in, not bolted on
Every piece is built on a search intent map and a topic cluster plan from day one. We do not write the content first and SEO it later. The SEO is the architecture.
Backed by Matter Solutions since April 2000
SEO Sandwich is the productised arm of a Brisbane-born SEO agency that has been doing this for 26 years, with clients across Australia and overseas. Real strategists, real writers, real accountability. Not a faceless content farm.
Four layers, one publish-ready piece
From keyword to live page. We do the SEO work either side of your expert input.
SEO Structure
We research the topic, understand search intent, and create the outline, headings, and content direction.
Expert Filling
You or your marketing team add product knowledge, brand voice, examples, internal expertise, and approvals.
SEO Optimisation
We polish the content, improve structure, optimise headings, add metadata, and prepare it for publishing.
Go Live
The content is finalised and ready to publish on your website. Optionally we upload it for you.
Order SEO content online
Three sprint packages. Pay once, get a clearly-defined stack of SEO content served fast, with no monthly commitment.
Starter Sandwich
A tasting plate.
Small businesses ready to start ranking for one or two services.
Served in 14 to 21 days
- Keyword research for every post
- Full SEO outlines (H1, H2, H3, target query, search intent)
- We write the draft, or your team does. Your call
- Two rounds of revisions per post
- Final SEO optimisation pass
Classic Sandwich
The everyday favourite.
Businesses ready for a real SEO content push, with the option to attack one topic deeply.
Served in 21 to 30 days
- Keyword + search intent mapping
- Topic + cluster planning, scoped together
- Full SEO outlines for every piece
- We write the draft, or your team does
- Two rounds of revisions per piece
Full Stack Sandwich
The whole loaf.
Serious content sprint to own a topic, or two, in Google.
Served in 30 to 40 days
- Keyword + search intent mapping
- Topic + cluster planning, scoped together
- Full SEO outlines for every piece
- We write the draft, or your team does
- Two rounds of revisions per piece
Custom Content Plan
Off-menu.
Larger websites, agencies, ecommerce, ongoing programs.
- Custom blog or service-page content
- Location pages and content clusters
- Content refreshes for old pages
- Done For You monthly blogging at scale
- Topic strategy + reporting, if you want it
- A dedicated account contact
What's a content silo?
A pillar page on your main topic, surrounded by supporting pages that all link back to it. Google reads the cluster as "this site owns this topic". That is how you actually rank for competitive terms.
Your main topic
From ~1,500 words, sized to the topic
Subtopic 1
From ~1,500 words
Subtopic 2
From ~1,500 words
Subtopic 3
From ~1,500 words
Subtopic 4
From ~1,500 words
Every supporting page links to the pillar. The pillar links out to every supporter. Google reads it as one topic cluster. Word counts and cluster shape are scoped to your topic and competition, not a fixed template.
Available on Classic Sandwich and up. Starter is blog posts only.
Done For You blog content
Need your blog to keep moving? Our Done For You blog content service handles the planning, writing, editing, and optimisation so your website stays active with fresh, useful content.
Steal our content brief template
The 9-field briefing template we use for every Sandwich. The difference between content that ranks and content that gets buried on page 3. Use it with any writer, freelance or in-house.
Common questions
A pillar page on your main topic, plus 3 to 6 supporting pages that all link back to it. Google reads the cluster as one topical hub, which helps you rank for competitive search terms. Silos are available on Classic Sandwich and Full Stack Sandwich.
Pick a silo if you want to rank for one main service or topic. Pick blogs if you want broad coverage across multiple unrelated topics, or you already have a strong pillar page. We can help you decide over email after you order, or jump on a quick call if you prefer.
Starter Sandwich: 14 to 21 days. Classic Sandwich: 21 to 30 days. Full Stack Sandwich: 30 to 40 days. Plus 3 business days at the start while we confirm your brief and assign a writer.
Both. You can choose to have us write the full draft, or your team can supply the draft while we provide the SEO structure and optimise the final piece. Tell us at the brief stage.
Yes. We provide the SEO outline and direction, your team writes the expert content, then we polish and optimise it for search. Same package price either way.
Yes. Our Done For You blog packages handle 2, 4, or 8 blogs per month. See the Done For You Blogging page.
Everything is delivered through our content editor. You review, comment, request changes, and approve from there. When you are happy, you copy the finished piece into your CMS and publish, or ask us to upload it for you (scoped in the brief).
Yes. Every package includes keyword research. Classic and Full Stack also include search intent mapping across the topic cluster.
Yes, for every page in every package.
Yes. Best handled through the Custom Content Plan so we can scope page count, depth, and locations correctly.
Two rounds of revisions per piece, included in every package.
No. One-off Sandwich packages are sprint deliveries, no subscription. Monthly Done For You blog packages are separate and can be paused or cancelled any time.
You complete a content brief during checkout. We email you within 1 business day to confirm the brief and assign a writer. Everything runs by email so you can move at your pace. Calls available on request if anything needs unpacking. The sprint clock starts after this 3 business day brief window.
Yes. Use the Custom Content Plan enquiry on the Packages page, or contact us.