June 27, 2026
The SEO content brief template we use for every client
A weak brief produces weak content. Not because the writer is bad, but because the content is only as good as the…
By Laura Collings
From the blog
Content Strategy and SEO Insights
SEO content writing notes, process pieces, and case studies from the SEO Sandwich team.
By Laura Collings
June 20, 2026
What is a content silo? (And when you actually need one)
A content silo is a group of pages on your website that cover a single topic in depth, structured so that Google…
By Laura Collings
June 13, 2026
How long does SEO content take to rank?
The honest answer is somewhere between three months and a year. Anyone who tells you more precisely than that either hasn’t run…
By Laura Collings
June 7, 2026
How to interlink a content silo so Google reads it as one topic hub
Most content silos are planned well but linked badly. This guide shows you exactly how to interlink a content silo: which pages…
By Laura Collings
June 6, 2026
How much does SEO content cost?
The honest answer is: anywhere from almost nothing to several thousand dollars per piece. That range is not a cop-out. It reflects…
By Laura Collings
June 6, 2026
Content silo examples: real industries where topic silos rank
The fastest way to understand content silos is to see exactly what one looks like in a business you recognise. These four…
By Laura Collings
June 5, 2026
How many pages does a content silo need?
A content silo needs enough pages to cover its topic completely without repeating itself. For most business niches, that means 5 to…
By Laura Collings
June 4, 2026
How to Plan a Content Silo from Scratch
Planning a content silo is what separates a cluster of pages that rank from a cluster that disappears into page four. This…
By Laura Collings
June 3, 2026
Content silos vs topic clusters: what is the difference?
Content silos and topic clusters are often treated as different strategies, but they're describing the same thing from different angles. Here is…
By Laura Collings