SEO content planned, written and optimised by specialists.
A focused content sprint: SEO structure first, your expert input guided, then polished and publish-ready. No retainer, no freelancer briefing, no vague quote process.
Brief collected at checkout. We'll review it and be in touch.
SEO Structure
Topic research, search intent, outlines and content direction, before writing starts.
Guided Expert Input
We prompt your team for the product knowledge, examples and detail that makes content accurate.
SEO Optimisation
Polished headings, metadata, internal linking. Publish-ready.
Content that's ranked for
Your website needs content. The process keeps getting in the way.
Someone has to decide what to write.
Someone has to check what people are actually searching for.
Someone has to brief the writer with enough detail that the draft comes back usable.
Someone has to add the expert context that makes it accurate.
Someone has to optimise it, prep the metadata, sort the internal links.
That is where content stops.
SEO Sandwich handles the SEO thinking on both sides of your input. You contribute the expertise. We do the rest.
See packagesBuilt for businesses that need content done properly
Best for businesses with real expertise, clear products or services, and a website that needs stronger organic content. If your team has the knowledge but not the time, structure or SEO process to turn it into publish-ready content, this is what we built SEO Sandwich for.
Marketing Managers
You own the brief, the timeline and the outcome. You need structured, on-brand SEO content that comes back usable without three rounds of rework.
See how it works for marketing teamsE-commerce Businesses
Category pages, buying guides and product content that ranks. SEO structure built in from the start, not added as an afterthought.
See how it works for e-commerceSmall Businesses
Your website should be bringing in leads. A focused content sprint gives you the topical coverage to rank without the cost of an ongoing agency retainer.
See how it works for small businessesDigital Agencies
Scale your content capacity without hiring. Clean, unbranded delivery. SEO thinking included so it lands well for your clients.
See how it works for agenciesMore strategic than a freelancer. Less commitment than a retainer.
You can get words cheaply or strategy expensively. SEO Sandwich sits in the gap: agency-level SEO thinking in a fixed-price, one-off content package.
| Freelance writer | AI content | SEO retainer | SEO Sandwich | |
|---|---|---|---|---|
| Fixed price upfront | Usually | Yes | No, monthly | Yes, ordered online |
| SEO structure built in | Rarely | No | Yes | Always included |
| Search intent mapping | Rarely | No | Yes | Built in |
| Guided expert input | You brief them | You prompt it | Sometimes | Structured into the process |
| Writing included | Yes | Generated, not guided | Often extra cost | Yes |
| Metadata + internal linking | Add-on | No | Yes | Always included |
| Revisions included | 1 round typical | No | Yes | Two rounds per piece |
| No long-term commitment | Yes | Yes | 12-month retainer typical | One-off sprint |
| Sounds like your business | Depends on writer | Generic without heavy prompting | Usually | Guided input built in |
Three layers, one publish-ready piece
We do not just write around keywords. We build the SEO structure first, guide your expert input, then turn it into optimised content ready to publish.
SEO Structure
We research the topic, map search intent, and plan the outlines before a word is written. You see the structure before drafting starts. Nothing is written blind.
Guided Expert Input
We prompt your team for the product knowledge, examples, opinions and brand-specific context that makes the content genuinely useful, and accurate.
SEO Optimisation
We polish the draft, improve headings, prepare meta titles and descriptions, and add internal linking guidance. The final piece is ready to publish.
The recommended sprint
Classic Sandwich gives you a meaningful SEO content push: enough scope to build real topical authority, at a price that does not require a board sign-off.
- Keyword + search intent mapping
- Topic + cluster planning, scoped together
- Full SEO outlines for every piece
- Writing, editing and QA included
- Two rounds of revisions per piece
- Final SEO optimisation pass
- Meta titles + meta descriptions for every page
- Internal linking across the whole cluster
- Linked on your projects portal, ready to publish
Choose the sprint size that fits your next content push
All packages are one-off. No subscription, no retainer. Every package includes SEO structure, writing, optimisation, metadata and two revision rounds.
Starter Sandwich
A tasting plate.
Small businesses ready to start ranking for one or two services.
Served in 14 to 21 days after brief confirmation
What’s served
- Keyword research for every post
- Full SEO outlines (H1, H2, H3, target query, search intent)
- Writing, editing and QA included
- Two rounds of revisions per post
- Final SEO optimisation pass
- Meta title + meta description for every post
- Internal linking suggestions to your existing pages
- Linked on your projects portal, ready to publish
Classic Sandwich
The everyday favourite.
Businesses ready for a real SEO content push, with the option to attack one topic deeply.
Served in 21 to 30 days after brief confirmation
What’s served
- Keyword + search intent mapping
- Topic + cluster planning, scoped together
- Full SEO outlines for every piece
- Writing, editing and QA included
- Two rounds of revisions per piece
- Final SEO optimisation pass
- Meta titles + meta descriptions for every page
- Internal linking across the whole cluster
- Linked on your projects portal, ready to publish
Full Stack Sandwich
The whole loaf.
Serious content sprint to own a topic, or two, in Google.
Served in 30 to 40 days after brief confirmation
What’s served
- Keyword + search intent mapping
- Topic + cluster planning, scoped together
- Full SEO outlines for every piece
- Writing, editing and QA included
- Two rounds of revisions per piece
- Final SEO optimisation pass
- Meta titles + meta descriptions for every page
- Internal linking map across the cluster
- Schema markup recommendations
- Linked on your projects portal, ready to publish
Need more than 20,000 words or an ongoing content arrangement? Talk to us about a custom plan.
Word counts are approximate. A variance of up to 10% either way may occur where it improves the quality or naturalness of the content. See word count terms.
Done For You monthly blogging
A one-off sprint works for most. But if you need a steady flow of blog content every month, our Done For You service handles everything: research, writing, SEO optimisation, delivery. Same quality, same guided input process. From $600 AUD + GST per month, no lock-in, cancel any time.
What happens next
Buying online should not feel uncertain. Here is exactly how a sprint runs from checkout to publish-ready content.
Order and portal access
Pay online. Your project portal opens immediately. Complete the content brief whenever suits your schedule.
Brief review
Our team will review your brief and update your project status once the next step is ready. The sprint clock starts after the brief is confirmed.
Structure, input, optimisation
Outlines, guided expert input, writing, your review, and final SEO optimisation. 14 to 40 days depending on the package.
Publish-ready delivery
Final content linked on your projects portal, with metadata and internal linking included. Review, approve, publish.
Powered by Matter Solutions
SEO Sandwich is a productised SEO content service from Matter Solutions, a Brisbane SEO agency operating since 2000. It was built for businesses that need structured, search-focused content without committing to a traditional SEO retainer.
Every sprint is run by experienced SEO writers and strategists. We do not outsource to content farms or generate output without SEO thinking behind it.
Common comparisons
AI can generate words quickly, but without SEO structure and genuine expert input, the output tends to be generic and ranks poorly. AI does not know your positioning, your customers, your competitors, or which search terms are actually worth targeting. SEO Sandwich uses the three-layer method: research and structure first, guided expert input second, then SEO optimisation. The content is accurate, specific to your business, and built around real search intent.
Freelancers can produce well-written content. The gap is usually the SEO direction: keyword research, search intent mapping, outlines, metadata and internal linking guidance. Most freelancers need you to provide all of that. SEO Sandwich includes it in the package. You provide your expertise. We handle the SEO thinking on both sides of it.
A retainer makes sense if you need ongoing strategy, technical SEO, link building, reporting and implementation. SEO Sandwich is built for a different situation: businesses that need a defined, useful batch of SEO content without starting a 12-month contract. It is a focused one-off sprint, not an ongoing engagement.
No. No ethical SEO provider can guarantee search rankings. Google determines where pages rank based on hundreds of factors. The goal of a SEO Sandwich sprint is to create well-structured, useful, search-intent-matched content that gives your pages a solid foundation to perform. Rankings take time. Content is one important piece of that.
Stop waiting on content. Order your sprint now.
No calls, no quotes, no vague timelines. Pick your package online, complete the brief in your own time, and we handle the rest. Your first sprint could be underway before end of week.
Before you order
Yes. SEO Sandwich is designed to be ordered directly online. Choose your package, complete checkout, and submit your project brief through the portal. No call required before ordering.
Delivery timelines start after your project brief has been submitted and reviewed. This ensures the sprint starts with a confirmed, agreed plan.
No. We write the drafts. Your role is to provide business-specific knowledge, examples and feedback through structured prompts in the guided input step. Your team does not need to write.
Yes, on Classic and Full Stack packages. The format is selected at checkout. Starter is blog posts only.
Yes. If something does not feel quite right, you can request revisions. Each piece of content includes up to 2 rounds of revisions so we can tighten the copy, adjust the angle or refine the content before it is finalised.
Yes. Every piece of content goes through writing, editing and QA before it is sent to you. This means the content is checked for structure, clarity, accuracy, tone and SEO alignment before delivery. Even some of our law clients are not making major changes because the content has already been through multiple internal checks.
Yes. The SEO structure, including topic direction and outlines, is confirmed through your project portal before drafting begins. Nothing is written without your sign-off.
The sprint packages on this page are one-off. You pay once, we deliver, done. If you want ongoing monthly content, our Done For You blogging service is a separate monthly subscription you can cancel any time.
Yes. SEO Sandwich supports agencies that need structured SEO content capacity. Delivery is clean and unbranded.