About SEO Sandwich
SEO Sandwich is a productised SEO content writing service built by the team at Matter Solutions.
We started noticing a pattern. Businesses would hire us for SEO strategy, we would hand them a content plan, and then nothing would get written. Not because they did not see the value. Because producing ten thousand words of structured, search-optimised content every month while running an actual business is genuinely hard work.
So we packaged the content production side into a standalone service. Fixed scope, fixed price, delivered in full. No retainer creep, no monthly strategy calls about a strategy you already have.
What we actually do
We write SEO content in sprints. You pick a package, we collect a brief, and we produce the words. Every piece goes through our three-layer process: SEO structure first, expert filling from your team, then SEO optimisation before delivery.
The two larger packages give you a choice of format: blog posts or a content silo. Silos are how you build topical authority faster. A pillar page covers a broad topic, and a set of supporting pages cover every related subtopic in depth. Done well, the whole structure compounds. Individual blog posts get you traffic in ones and twos. A silo gets you traffic in stacks.
All content is written for search first, humans second. In practice: clear topic focus, proper heading structure, internal links that make sense to a reader, and no keyword stuffing.
The team behind it
SEO Sandwich is a Matter Solutions product. The team at Matter Solutions has been doing SEO and digital marketing since 2000. The content writers who deliver your sprint are the same writers who do content work inside full-service client engagements.
Why we built it this way
Most content services sell you a word count and walk away. What you get back is grammatically fine and completely forgettable to Google. The content was written for a client, not for a search result.
The brief we collect before every sprint is designed to fix that. We need to understand your business, your customers, and your existing content before we plan a single heading. The SEO research layers on top of that. The result is content that fits your site, reflects your expertise, and is built to rank from the first draft.
If you want to go deeper before committing to a project, the SEO Sandwich blog covers SEO strategy in depth, the content process behind how each piece is built and optimised, and practical guides on working together with a specialist content team.