/* SEO Sandwich , main stylesheet
   Design tokens, layout primitives, and component styles.
   The "layered" idea recurs in: hero card stack, package cards, the layer mark,
   the final-CTA stripe, and the section dividers. */

/* ----- Tokens ------------------------------------------------------------ */
:root {
    /* Brand: olive sandwich + orange filling stripe , pulled from the logo */
    --olive:       #7A8450;
    --olive-dark:  #5F6A3F;
    --olive-tint:  #EDEFE3;
    --orange:      #E07A47;       /* logo filling stripe , secondary accent */
    --orange-dark: #C46235;
    --orange-tint: #FDEEE3;
    --cream:       #F4ECD8;
    --cream-soft:  #FBF7EC;       /* page bg accents */
    --cream-paper: #F8F1E2;       /* matches the logo cream */
    --charcoal:    #1F1F1F;
    --ink:         #2A2A2A;
    --grey-700:    #4A4A4A;
    --grey-500:    #777;
    --grey-300:    #D6D2C4;
    --grey-100:    #EFEBE0;
    --white:       #FFFFFF;
    --accent:      var(--olive);

    --font-display: 'Bricolage Grotesque', system-ui, -apple-system, 'Segoe UI', sans-serif;
    --font-body:    'Inter', system-ui, -apple-system, 'Segoe UI', sans-serif;

    --radius-sm: 8px;
    --radius:    14px;
    --radius-lg: 22px;

    --shadow-sm: 0 2px 6px rgba(31, 31, 31, 0.06);
    --shadow:    0 12px 32px rgba(31, 31, 31, 0.08);
    --shadow-lg: 0 32px 64px rgba(31, 31, 31, 0.12);

    --container: 1200px;
    --gap:       24px;

    --header-h: 76px;
}

/* ----- Reset / base ------------------------------------------------------ */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
    margin: 0;
    font-family: var(--font-body);
    color: var(--ink);
    background: var(--white);
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
}
img, svg { max-width: 100%; height: auto; display: block; }
a { color: var(--olive-dark); text-decoration: none; transition: color .2s ease; }
a:hover { color: var(--olive); }
h1, h2, h3, h4 {
    font-family: var(--font-display);
    color: var(--charcoal);
    letter-spacing: -0.01em;
    line-height: 1.15;
    margin: 0 0 .4em;
}
h1 { font-size: clamp(2.4rem, 5.5vw, 4rem); font-weight: 700; letter-spacing: -0.02em; }
h2 { font-size: clamp(1.9rem, 3.4vw, 2.6rem); font-weight: 600; }
h3 { font-size: 1.35rem; font-weight: 600; }
h4 { font-size: 1.1rem; font-weight: 600; }
p { margin: 0 0 1em; }
.seosw-eyebrow {
    display: inline-block;
    font-family: var(--font-body);
    font-size: .85rem;
    font-weight: 600;
    color: var(--olive-dark);
    text-transform: uppercase;
    letter-spacing: .14em;
    background: var(--olive-tint);
    padding: .4em .85em;
    border-radius: 999px;
    margin-bottom: 1.2em;
}

/* ----- Layout primitives ------------------------------------------------- */
.seosw-container { max-width: var(--container); margin: 0 auto; padding: 0 24px; }
.seosw-skip { position: absolute; left: -9999px; }
.seosw-skip:focus { left: 0; top: 0; background: var(--charcoal); color: #fff; padding: .6rem 1rem; z-index: 999; }
.seosw-main { min-height: 50vh; }

.seosw-section { padding: clamp(32px, 4vw, 52px) 0; }
.seosw-section--tight { padding: clamp(22px, 3vw, 40px) 0; }
.seosw-section--cream { background: var(--cream-soft); }
.seosw-section--dark  { background: var(--charcoal); color: #EAE6D8; }
.seosw-section--dark h2,
.seosw-section--dark h3 { color: #FFF; }

.seosw-section__head { max-width: 720px; margin: 0 auto 24px; text-align: center; }
.seosw-section__head p { color: var(--grey-700); font-size: 1.1rem; }
.seosw-section--dark .seosw-section__head p { color: #C9C4B0; }

/* ----- Buttons ----------------------------------------------------------- */
.seosw-btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: .55em;
    padding: .85em 1.5em;
    border-radius: 999px;
    font-family: var(--font-body);
    font-weight: 600;
    font-size: 1rem;
    line-height: 1;
    text-decoration: none;
    border: 2px solid transparent;
    cursor: pointer;
    transition: transform .15s ease, background .2s ease, color .2s ease, border-color .2s ease, box-shadow .2s ease;
    white-space: nowrap;
}
.seosw-btn:hover { transform: translateY(-1px); }
.seosw-btn--primary { background: var(--orange); color: #fff; }
.seosw-btn--primary:hover { background: var(--orange-dark); color: #fff; }
.seosw-btn--accent  { background: var(--olive); color: #fff; }
.seosw-btn--accent:hover  { background: var(--olive-dark); color: #fff; }
.seosw-btn--dark { background: var(--charcoal); color: #fff; }
.seosw-btn--dark:hover { background: #000; color: #fff; }
.seosw-btn--ghost   { background: transparent; color: var(--charcoal); border-color: var(--grey-300); }
.seosw-btn--ghost:hover { border-color: var(--charcoal); color: var(--charcoal); }
.seosw-btn--ghost-dark { background: transparent; color: #fff; border-color: rgba(255,255,255,.4); }
.seosw-btn--ghost-dark:hover { background: rgba(255,255,255,.08); border-color: #fff; color: #fff; }
.seosw-btn--lg { padding: 1.05em 2em; font-size: 1.05rem; }
.seosw-btn--block { width: 100%; }

/* ----- Logo (CSS wordmark with mini-sandwich layer mark) ----------------- */
.seosw-logo {
    display: inline-flex;
    align-items: center;
    gap: 12px;
    text-decoration: none;
    color: var(--charcoal);
    min-width: 0; /* allow shrinking inside flex header */
}
.seosw-logo__mark {
    display: inline-block;
    width: 32px;
    height: 32px;
    position: relative;
    flex: 0 0 32px;
    padding: 2px 0;
}
.seosw-logo__mark span {
    display: block;
    border-radius: 3px;
    margin-bottom: 3px;
}
.seosw-logo__mark span:nth-child(1) { height: 7px;  background: var(--cream); }
.seosw-logo__mark span:nth-child(2) { height: 10px; background: var(--olive); position: relative; }
.seosw-logo__mark span:nth-child(2)::after {
    content: '';
    position: absolute;
    left: 1px;
    right: 1px;
    top: 4px;
    height: 2px;
    background: var(--orange);
    border-radius: 1px;
}
.seosw-logo__mark span:nth-child(3) { height: 7px;  background: var(--cream); margin-bottom: 0; }
.seosw-logo__type {
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 1.3rem;
    letter-spacing: -0.01em;
    line-height: 1;
}
.seosw-logo__type-seo { color: var(--charcoal); }
.seosw-logo__type-sandwich { color: var(--olive); margin-left: .3em; }
.seosw-logo--footer .seosw-logo__type { font-size: 1.4rem; }
.seosw-logo--footer .seosw-logo__mark { width: 36px; height: 36px; flex: 0 0 36px; }

/* Narrow mobile: stack the wordmark over two lines so it fits next to the hamburger. */
@media (max-width: 480px) {
    .seosw-logo__type {
        display: inline-flex;
        flex-direction: column;
        line-height: 1.05;
        font-size: 1.1rem;
    }
    .seosw-logo__type-sandwich { margin-left: 0; }
    .seosw-logo { gap: 8px; }
    .seosw-logo__mark { width: 28px; height: 28px; flex: 0 0 28px; }
}

/* ----- Header ------------------------------------------------------------ */
.seosw-header {
    position: sticky;
    top: 0;
    background: rgba(255, 255, 255, 0.92);
    backdrop-filter: saturate(180%) blur(10px);
    -webkit-backdrop-filter: saturate(180%) blur(10px);
    border-bottom: 1px solid var(--grey-100);
    z-index: 100;
}
.seosw-header__inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    min-height: var(--header-h);
    gap: 24px;
}
.seosw-nav__list {
    display: flex;
    gap: 28px;
    list-style: none;
    margin: 0;
    padding: 0;
}
.seosw-nav__list a {
    font-weight: 500;
    color: var(--ink);
    font-size: .98rem;
    position: relative;
}
.seosw-nav__list a:hover { color: var(--olive-dark); }
.seosw-header__cta { display: flex; align-items: center; gap: 12px; }
.seosw-currency { position: relative; }
.seosw-currency__btn {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    background: var(--cream-soft);
    border: 1.5px solid var(--olive-tint);
    border-radius: 999px;
    padding: 8px 12px;
    font-family: var(--font-body);
    font-weight: 600;
    font-size: .82rem;
    color: var(--charcoal);
    cursor: pointer;
    transition: border-color .15s ease, background .15s ease;
    line-height: 1;
}
.seosw-currency__btn:hover { border-color: var(--olive); background: var(--olive-tint); }
.seosw-currency__btn[aria-expanded="true"] { border-color: var(--olive); background: var(--olive-tint); }
.seosw-currency__btn svg { color: var(--grey-500); }
.seosw-currency__menu {
    position: absolute;
    top: calc(100% + 6px);
    right: 0;
    background: #fff;
    border: 1px solid var(--grey-100);
    border-radius: 12px;
    box-shadow: var(--shadow);
    list-style: none;
    margin: 0;
    padding: 6px;
    min-width: 140px;
    z-index: 110;
}
.seosw-currency__menu li { margin: 0; padding: 0; }
.seosw-currency__menu button {
    width: 100%;
    text-align: left;
    background: none;
    border: 0;
    border-radius: 8px;
    padding: 8px 12px;
    font-family: var(--font-body);
    font-size: .9rem;
    color: var(--ink);
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 12px;
}
.seosw-currency__menu button:hover { background: var(--cream-soft); }
.seosw-currency__menu button[aria-selected="true"] { background: var(--olive-tint); color: var(--olive-dark); font-weight: 600; }
.seosw-currency__menu button span { color: var(--grey-500); font-size: .85rem; }
.seosw-nav__toggle {
    display: none;
    align-items: center;
    justify-content: center;
    background: var(--cream-soft);
    border: 1.5px solid var(--olive-tint);
    border-radius: 10px;
    color: var(--charcoal);
    padding: 8px;
    width: 44px;
    height: 44px;
    cursor: pointer;
    transition: background .15s ease, border-color .15s ease;
}
.seosw-nav__toggle:hover { background: var(--olive-tint); border-color: var(--olive); }
.seosw-nav__toggle .seosw-icon { width: 24px; height: 24px; }

.seosw-mobile-nav { display: none; padding: 16px 24px 24px; background: #fff; border-top: 1px solid var(--grey-100); }
.seosw-mobile-nav ul { list-style: none; margin: 0; padding: 0; }
.seosw-mobile-nav li { padding: 10px 0; border-bottom: 1px solid var(--grey-100); }
.seosw-mobile-nav li:last-child { border-bottom: 0; }
.seosw-mobile-nav a { font-weight: 500; color: var(--ink); font-size: 1.05rem; }
.seosw-mobile-nav__cta { padding-top: 16px !important; border: 0 !important; }
.seosw-mobile-nav__cta .seosw-btn { width: 100%; }

@media (max-width: 900px) {
    .seosw-nav, .seosw-hide-mobile { display: none; }
    .seosw-nav__toggle { display: inline-flex; }
    .seosw-mobile-nav[aria-hidden="false"],
    .seosw-mobile-nav.is-open { display: block !important; }
    .seosw-header__inner { gap: 12px; }
}
@media (max-width: 540px) {
    /* On the smallest phones, hide the desktop "Order content" CTA in the header , it's in the mobile menu instead. */
    .seosw-header__cta .seosw-btn:not(.seosw-nav__toggle) { display: none; }
    .seosw-header__cta { gap: 0; }
}

/* ----- Hero -------------------------------------------------------------- */
.seosw-hero {
    position: relative;
    padding: clamp(48px, 6vw, 80px) 0 clamp(56px, 7vw, 96px);
    background: linear-gradient(170deg, var(--cream-soft) 0%, #FFF 70%);
    overflow: hidden;
}
.seosw-hero::before {
    content: '';
    position: absolute;
    top: -20%;
    right: -10%;
    width: 60%;
    height: 140%;
    background: radial-gradient(closest-side, rgba(122, 132, 80, 0.12), transparent 70%);
    pointer-events: none;
}
.seosw-hero__grid {
    position: relative;
    display: grid;
    grid-template-columns: 1.05fr 1fr;
    gap: clamp(40px, 6vw, 80px);
    align-items: center;
}
.seosw-hero__copy h1 span { color: var(--olive); }
.seosw-hero__copy p.seosw-hero__lead {
    font-size: clamp(1.05rem, 1.4vw, 1.2rem);
    color: var(--grey-700);
    margin: 1em 0 2em;
    max-width: 36ch;
}
.seosw-hero__buttons { display: flex; gap: 14px; flex-wrap: wrap; }
.seosw-hero__trust {
    margin-top: 36px;
    color: var(--grey-700);
    font-size: .92rem;
    display: flex;
    align-items: center;
    gap: 12px;
}
.seosw-hero__trust strong { color: var(--charcoal); }

/* Hero layered stack visual */
.seosw-stack {
    position: relative;
    aspect-ratio: 5/4;
    perspective: 1200px;
}
.seosw-stack__layer {
    position: absolute;
    left: 0;
    right: 0;
    border-radius: var(--radius-lg);
    background: #fff;
    border: 1px solid var(--grey-100);
    box-shadow: var(--shadow);
    padding: 18px 22px;
    display: flex;
    align-items: center;
    gap: 14px;
    transform-origin: center;
}
.seosw-stack__layer-num {
    flex: 0 0 38px;
    width: 38px;
    height: 38px;
    border-radius: 50%;
    background: var(--olive-tint);
    color: var(--olive-dark);
    font-family: var(--font-display);
    font-weight: 700;
    display: flex;
    align-items: center;
    justify-content: center;
}
.seosw-stack__layer h4 { margin: 0 0 2px; font-family: var(--font-body); font-size: 1rem; }
.seosw-stack__layer p { margin: 0; color: var(--grey-700); font-size: .9rem; }
.seosw-stack__layer--top    { top: 0;   transform: rotate(-2deg) translateX(-12px); background: var(--cream); border-color: #E6DCC1; }
.seosw-stack__layer--mid    { top: 36%; transform: rotate(1deg)  translateX(8px);   background: var(--olive); color: #fff; border-color: var(--olive-dark); }
.seosw-stack__layer--mid h4 { color: #fff; }
.seosw-stack__layer--mid p  { color: rgba(255,255,255,.85); }
.seosw-stack__layer--mid .seosw-stack__layer-num { background: rgba(255,255,255,.2); color: #fff; }
.seosw-stack__layer--bot    { top: 72%; transform: rotate(-1deg) translateX(-6px); background: var(--cream); border-color: #E6DCC1; }

@media (max-width: 900px) {
    .seosw-hero__grid { grid-template-columns: 1fr; }
    .seosw-stack { max-width: 460px; margin: 0 auto; }
}

/* ----- Problem cards ----------------------------------------------------- */
/* Explicit 4-up on desktop so rows are always even (no orphans). */
.seosw-problem-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
}
@media (max-width: 1000px) { .seosw-problem-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px)  { .seosw-problem-grid { grid-template-columns: 1fr; } }
.seosw-problem-card {
    background: #fff;
    border: 1px solid var(--grey-100);
    border-radius: var(--radius);
    padding: 26px;
    transition: border-color .2s ease, transform .2s ease;
}
.seosw-problem-card:hover { border-color: var(--olive); transform: translateY(-2px); }
.seosw-problem-card p { color: var(--grey-700); margin: 0; }
.seosw-problem-card__icon {
    width: 44px; height: 44px;
    border-radius: 10px;
    background: var(--olive-tint);
    color: var(--olive-dark);
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 16px;
}

/* ----- Solution / how-it-works ------------------------------------------- */
.seosw-steps {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 24px;
    counter-reset: step;
}
@media (max-width: 1000px) { .seosw-steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px)  { .seosw-steps { grid-template-columns: 1fr; } }
.seosw-step {
    background: #fff;
    border: 1px solid var(--grey-100);
    border-radius: var(--radius);
    padding: 32px 24px;
    position: relative;
}
.seosw-step__num {
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 2.2rem;
    color: var(--olive);
    line-height: 1;
    margin-bottom: 10px;
}
.seosw-step h3 { font-size: 1.2rem; margin-bottom: 8px; }
.seosw-step p { color: var(--grey-700); margin: 0; font-size: .96rem; }
.seosw-section--dark .seosw-step { background: rgba(255,255,255,.05); border-color: rgba(255,255,255,.1); }
.seosw-section--dark .seosw-step p { color: #C9C4B0; }
.seosw-section--dark .seosw-step__num { color: var(--cream); }

/* ----- Package cards ----------------------------------------------------- */
/* Default package grid (3-up at desktop, 1-up at mobile). Used for the main 3 packages. */
.seosw-pkg-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    align-items: stretch;
}
@media (max-width: 950px) { .seosw-pkg-grid { grid-template-columns: 1fr; max-width: 480px; margin: 0 auto; } }
.seosw-pkg { min-height: 100%; }

/* "Custom plan" feature card: full width on desktop. */
.seosw-pkg--feature {
    display: grid;
    grid-template-columns: 1fr;
    gap: 32px;
    align-items: start;
    margin-top: 28px;
    background: var(--cream-paper);
    border: 1.5px dashed var(--olive);
    border-radius: var(--radius-lg);
    padding: 28px 36px;
}
.seosw-pkg--feature .seosw-pkg__name { font-size: 1.5rem; margin-bottom: 2px; }
.seosw-pkg--feature .seosw-pkg__bestfor { font-size: .9rem; min-height: auto; margin-bottom: 8px; }
.seosw-pkg--feature .seosw-pkg__tagline { font-size: .9rem; margin-bottom: 6px; }
.seosw-pkg--feature .seosw-pkg__list {
    margin: 0;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0 16px;
}
.seosw-pkg--feature .seosw-pkg__list li { padding: 3px 0; font-size: .9rem; }
.seosw-pkg--feature__cta { display: flex; flex-direction: column; gap: 10px; align-items: stretch; }
.seosw-pkg--feature__cta .seosw-btn { justify-content: center; padding: .8em 1.2em; }
.seosw-pkg--feature__cta p { margin: 0; }
@media (max-width: 1000px) {
    .seosw-pkg--feature { grid-template-columns: 1fr; padding: 26px; gap: 18px; }
    .seosw-pkg--feature .seosw-pkg__list { grid-template-columns: 1fr; }
}

/* Feature card, split 1x2: content left, CTA panel right. */
.seosw-pkg--feature--split {
    grid-template-columns: 1.7fr 1fr;
    align-items: center;
    gap: 40px;
}
.seosw-pkg--feature--split .seosw-pkg--feature__body { min-width: 0; }
.seosw-pkg--feature--split .seosw-pkg__list { margin-top: 14px; margin-bottom: 0; }
.seosw-pkg--feature--split .seosw-pkg--feature__cta {
    background: #fff;
    border: 1px solid var(--grey-100);
    border-radius: 14px;
    padding: 24px 22px;
    display: flex;
    flex-direction: column;
    gap: 12px;
    align-items: stretch;
}
@media (max-width: 1000px) {
    .seosw-pkg--feature--split { grid-template-columns: 1fr; gap: 22px; }
}

/* "What's served" label stays readable on the green featured card. */
.seosw-pkg__served-label {
    margin: 14px 0 8px;
    font-size: .85rem;
    text-transform: uppercase;
    letter-spacing: .1em;
    color: var(--grey-500);
    font-family: var(--font-body);
}
.seosw-pkg--popular .seosw-pkg__served-label { color: rgba(255, 255, 255, 0.9); }

/* 2x2 grid (used elsewhere if needed) */
.seosw-pkg-grid--2x2 { grid-template-columns: repeat(2, 1fr); }
.seosw-pkg {
    position: relative;
    background: #fff;
    border: 1px solid var(--grey-100);
    border-radius: 16px;
    padding: 40px 32px;
    display: flex;
    flex-direction: column;
    transition: transform .3s cubic-bezier(0.23, 1, 0.32, 1), box-shadow .3s ease, background-color .3s ease;
}
.seosw-pkg:hover { transform: translateY(-6px); box-shadow: 0 24px 48px rgba(0, 0, 0, 0.12); }
.seosw-pkg--popular {
    background: linear-gradient(135deg, var(--olive) 0%, #8a9456 100%);
    border: none;
    color: #fff;
    box-shadow: 0 20px 60px rgba(122, 132, 80, 0.25);
    transform: scale(1.02);
}
.seosw-pkg--popular:hover {
    transform: scale(1.02) translateY(-6px);
    box-shadow: 0 28px 64px rgba(122, 132, 80, 0.3);
}
.seosw-pkg__badge {
    position: absolute;
    top: -12px;
    left: 50%;
    transform: translateX(-50%);
    background: var(--orange);
    color: #fff;
    padding: 6px 16px;
    border-radius: 999px;
    font-size: .75rem;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
    text-align: center;
    white-space: nowrap;
    line-height: 1.4;
    box-shadow: 0 4px 12px rgba(224, 122, 71, 0.3);
}
.seosw-pkg--popular .seosw-pkg__badge {
    background: var(--orange);
    top: -14px;
}
.seosw-pkg__img {
    width: 160px;
    height: 160px;
    margin: -6px auto 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--cream-soft);
    border-radius: 16px;
    padding: 8px;
}
.seosw-pkg__img img { max-width: 100%; max-height: 100%; height: auto; object-fit: contain; }
.seosw-pkg__name { font-size: 1.5rem; font-weight: 700; margin-bottom: 6px; }
.seosw-pkg--popular .seosw-pkg__name { color: #fff; }
.seosw-pkg__tagline {
    font-family: var(--font-display);
    font-style: italic;
    color: var(--orange);
    font-size: .95rem;
    margin: 0 0 10px;
}
.seosw-pkg--popular .seosw-pkg__tagline { color: rgba(255, 255, 255, 0.9); }
.seosw-pkg__bestfor { font-size: .9rem; color: var(--grey-500); margin: 0 0 22px; min-height: 2.6em; }
.seosw-pkg--popular .seosw-pkg__bestfor { color: rgba(255, 255, 255, 0.85); }
.seosw-pkg__price {
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 2.6rem;
    color: var(--charcoal);
    line-height: 1.1;
    margin-bottom: 4px;
}
.seosw-pkg--popular .seosw-pkg__price { color: #fff; }
.seosw-pkg__price-currency { font-size: 1.1rem; color: var(--grey-500); font-weight: 500; vertical-align: top; }
.seosw-pkg--popular .seosw-pkg__price-currency { color: rgba(255, 255, 255, 0.85); }
.seosw-pkg__price-period { display: block; font-family: var(--font-body); font-size: .76rem; color: var(--grey-500); font-weight: 400; line-height: 1.25; margin-top: 3px; }
.seosw-pkg--popular .seosw-pkg__price-period { color: rgba(255, 255, 255, 0.8); }
.seosw-pkg__price-fx {
    display: block;
    font-family: var(--font-body);
    font-weight: 500;
    font-size: .82rem;
    color: var(--grey-500);
    margin-top: 6px;
    letter-spacing: 0;
    text-transform: none;
}
.seosw-pkg--popular .seosw-pkg__price-fx,
.seosw-pkg--popular .seosw-pkg__price .seosw-pkg__price-fx { color: #fff !important; opacity: 0.95; }
.seosw-pkg__price-fx--product { display: inline; font-size: .9rem; margin-left: 8px; color: var(--grey-500); font-weight: 500; }
.seosw-product-card-cap__price .seosw-pkg__price-fx--product {
    display: block;
    margin: 8px 0 0;
    font-size: 1rem;
    font-weight: 600;
    color: var(--olive-dark);
}

.seosw-pkg__words {
    margin: 16px 0 20px;
    padding: 12px 16px;
    background: var(--olive-tint);
    color: var(--olive-dark);
    border-radius: 10px;
    font-weight: 600;
    font-size: .94rem;
    text-align: center;
}
.seosw-pkg--popular .seosw-pkg__words {
    background: rgba(255, 255, 255, 0.15);
    color: #fff;
}
.seosw-pkg__tat {
    font-size: .85rem;
    color: var(--grey-500);
    text-align: center;
    margin: -12px 0 20px;
}
.seosw-pkg--popular .seosw-pkg__tat { color: rgba(255, 255, 255, 0.75); }
.seosw-pkg__choice {
    background: var(--cream-soft);
    border-radius: 10px;
    padding: 14px 16px;
    margin: 0 0 22px;
    font-size: .9rem;
    color: var(--grey-700);
}
.seosw-pkg--popular .seosw-pkg__choice {
    background: rgba(255, 255, 255, 0.15);
    color: #fff;
}
.seosw-pkg__choice strong { color: var(--charcoal); display: block; margin-bottom: 4px; font-family: var(--font-display); }
.seosw-pkg--popular .seosw-pkg__choice strong { color: #fff; }
.seosw-pkg__choice-or { display: block; text-align: center; color: var(--orange); font-weight: 700; font-size: .8rem; text-transform: uppercase; letter-spacing: .12em; margin: 6px 0 4px; }
.seosw-pkg--popular .seosw-pkg__choice-or { color: #fff; }
.seosw-pkg__list { list-style: none; margin: 0 0 26px; padding: 0; flex: 1; }
.seosw-pkg__list li {
    display: flex;
    gap: 10px;
    padding: 8px 0;
    font-size: .96rem;
    color: var(--ink);
}
.seosw-pkg--popular .seosw-pkg__list li { color: #fff; }
.seosw-pkg__list li .seosw-icon { color: var(--olive); flex: 0 0 18px; margin-top: 4px; }
.seosw-pkg--popular .seosw-pkg__list li .seosw-icon { color: rgba(255, 255, 255, 0.8); }
.seosw-pkg .seosw-btn { width: 100%; }

/* ----- Cross promo box (between packages and DFY) ----------------------- */
.seosw-cross-promo {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 32px;
    align-items: center;
    background: #fff;
    border: 1.5px dashed var(--olive);
    border-radius: var(--radius-lg);
    padding: 32px 40px;
}
.seosw-cross-promo__text h2 { margin-bottom: 8px; }
.seosw-cross-promo__text p { margin: 0; color: var(--grey-700); }
.seosw-cross-promo__cta { white-space: nowrap; }
@media (max-width: 850px) {
    .seosw-cross-promo { grid-template-columns: 1fr; gap: 20px; padding: 28px 24px; text-align: center; }
}

/* ----- Pricing table ----------------------------------------------------- */
.seosw-pricing-table {
    width: 100%;
    border-collapse: collapse;
    background: #fff;
    border-radius: var(--radius);
    overflow: hidden;
    box-shadow: var(--shadow-sm);
}
.seosw-pricing-table th, .seosw-pricing-table td {
    padding: 16px 20px;
    text-align: left;
    border-bottom: 1px solid var(--grey-100);
    font-size: .96rem;
}
.seosw-pricing-table th { background: var(--cream-soft); font-family: var(--font-display); font-weight: 600; }
.seosw-pricing-table td:last-child, .seosw-pricing-table th:last-child { text-align: right; font-weight: 600; }
.seosw-pricing-table tr:last-child td { border-bottom: 0; }

/* ----- FAQ accordion ----------------------------------------------------- */
.seosw-faq { max-width: 800px; margin: 0 auto; }
.seosw-faq__item {
    border-bottom: 1px solid var(--grey-100);
}
.seosw-faq__q {
    width: 100%;
    background: none;
    border: 0;
    padding: 22px 0;
    text-align: left;
    font-size: 1.1rem;
    font-family: var(--font-display);
    font-weight: 600;
    color: var(--charcoal);
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
}
.seosw-faq__q::after {
    content: '+';
    font-size: 1.8rem;
    color: var(--olive);
    line-height: 1;
    transition: transform .2s ease;
}
.seosw-faq__item--open .seosw-faq__q::after { content: '−'; }
.seosw-faq__a {
    color: var(--grey-700);
    padding: 0 0 22px;
    max-width: 65ch;
    display: none;
}
.seosw-faq__item--open .seosw-faq__a { display: block; }

/* ----- Form ------------------------------------------------------------- */
.seosw-form {
    background: #fff;
    border-radius: var(--radius-lg);
    padding: 36px;
    box-shadow: var(--shadow);
}
.seosw-form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.seosw-form__field { margin-bottom: 18px; }
.seosw-form__field label { display: block; font-weight: 500; margin-bottom: 6px; color: var(--charcoal); font-size: .95rem; }
.seosw-form__field input,
.seosw-form__field select,
.seosw-form__field textarea {
    width: 100%;
    padding: 12px 14px;
    border: 1px solid var(--grey-300);
    border-radius: 10px;
    background: #fff;
    font-family: inherit;
    font-size: 1rem;
    color: var(--ink);
    transition: border-color .15s ease;
}
.seosw-form__field input:focus,
.seosw-form__field select:focus,
.seosw-form__field textarea:focus {
    outline: 0;
    border-color: var(--olive);
    box-shadow: 0 0 0 3px var(--olive-tint);
}
.seosw-form__field textarea { min-height: 110px; resize: vertical; }
@media (max-width: 700px) { .seosw-form__row { grid-template-columns: 1fr; } }

/* ----- Final CTA ribbon -------------------------------------------------- */
.seosw-final-cta {
    background: var(--charcoal);
    color: #fff;
    padding: clamp(48px, 6vw, 72px) 0;
    position: relative;
    overflow: hidden;
}
.seosw-final-cta::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
        linear-gradient(120deg, rgba(122,132,80,.2) 0%, transparent 60%),
        radial-gradient(circle at 80% 20%, rgba(244,236,216,.15), transparent 50%);
}
.seosw-final-cta__inner {
    position: relative;
    display: grid;
    grid-template-columns: 2fr 1fr;
    align-items: center;
    gap: 32px;
}
.seosw-final-cta h2 { color: #fff; margin-bottom: 12px; }
.seosw-final-cta p { color: #C9C4B0; margin: 0; max-width: 50ch; }
.seosw-final-cta__buttons { display: flex; gap: 12px; flex-wrap: wrap; justify-content: flex-end; }
@media (max-width: 800px) {
    .seosw-final-cta__inner { grid-template-columns: 1fr; }
    .seosw-final-cta__buttons { justify-content: flex-start; }
}

/* ----- Marquee (scrolling product strip on contact page) ----------------- */
.seosw-marquee {
    background: linear-gradient(180deg, var(--cream-paper) 0%, var(--cream-soft) 100%);
    border-bottom: 1px solid var(--grey-100);
    overflow: hidden;
    padding: 24px 0;
    mask-image: linear-gradient(to right, transparent 0, #000 8%, #000 92%, transparent 100%);
    -webkit-mask-image: linear-gradient(to right, transparent 0, #000 8%, #000 92%, transparent 100%);
}
.seosw-marquee__track {
    display: flex;
    gap: 32px;
    width: max-content;
    animation: seosw-marquee 38s linear infinite;
}
.seosw-marquee__item {
    display: flex;
    align-items: center;
    gap: 12px;
    background: #fff;
    border: 1px solid var(--grey-100);
    border-radius: 14px;
    padding: 10px 18px 10px 12px;
    box-shadow: var(--shadow-sm);
    flex: 0 0 auto;
}
.seosw-marquee__item { text-decoration: none; transition: transform .2s ease, box-shadow .2s ease; }
.seosw-marquee__item:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
.seosw-marquee__item img, .seosw-marquee__img { width: 56px; height: 56px; object-fit: cover; border-radius: 10px; flex: 0 0 56px; }
.seosw-marquee__meta { display: flex; flex-direction: column; line-height: 1.2; }
.seosw-marquee__name { font-family: var(--font-display); font-weight: 600; color: var(--charcoal); font-size: 1rem; white-space: nowrap; }
@keyframes seosw-marquee {
    from { transform: translateX(0); }
    to   { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
    .seosw-marquee__track { animation: none; }
}

/* ----- Footer ------------------------------------------------------------ */
.seosw-footer {
    background: var(--cream-soft);
    color: var(--ink);
    padding: 72px 0 32px;
}
.seosw-footer__grid {
    display: grid;
    grid-template-columns: 2fr 1fr 1fr 1fr;
    gap: 40px;
    margin-bottom: 52px;
}
.seosw-footer__brand p { color: var(--grey-700); max-width: 38ch; font-size: .95rem; }
.seosw-footer__by { font-size: .9rem !important; margin-top: 18px !important; }
.seosw-footer__col h4 { font-size: 1rem; margin-bottom: 14px; }
.seosw-footer__col ul { list-style: none; margin: 0; padding: 0; }
.seosw-footer__col li { padding: 5px 0; }
.seosw-footer__col a { color: var(--ink); font-size: .95rem; }
.seosw-footer__col a:hover { color: var(--olive-dark); }
.seosw-footer__bottom {
    border-top: 1px solid var(--grey-300);
    padding-top: 20px;
    text-align: center;
    color: var(--grey-500);
    font-size: .88rem;
}
.seosw-footer__bottom p { margin: 0; }
@media (max-width: 800px) {
    .seosw-footer__grid { grid-template-columns: 1fr 1fr; }
    .seosw-footer__brand { grid-column: 1 / -1; }
}

/* ----- WooCommerce overrides -------------------------------------------- */
.woocommerce-page .seosw-main,
.single-product .seosw-main,
.archive-product .seosw-main { padding: clamp(40px, 6vw, 80px) 0; }
.woocommerce .seosw-container { max-width: 1100px; }

/* Single-product layout: sticky order card left, action column right. */
.single-product .product {
    display: grid;
    grid-template-columns: 340px minmax(0, 1fr);
    gap: 56px;
    align-items: start;
}
.single-product .product .woocommerce-product-gallery {
    margin: 0 !important;
    width: 100% !important;
    max-width: 100% !important;
    float: none !important;
    display: block !important;
    box-sizing: border-box;
    position: sticky;
    top: 110px;
    background: linear-gradient(180deg, #fff 0%, var(--cream-soft) 100%);
    border: 1px solid var(--cream-paper);
    border-radius: 24px;
    padding: 36px 32px 36px;
    box-shadow: 0 24px 56px rgba(31, 31, 31, 0.08), 0 4px 12px rgba(31, 31, 31, 0.04);
    position: relative;
    overflow: hidden;
}
.single-product .product .woocommerce-product-gallery::before {
    content: '';
    position: absolute;
    top: 0; left: 0; right: 0;
    height: 5px;
    background: linear-gradient(90deg, var(--olive) 0%, var(--orange) 100%);
    border-radius: 24px 24px 0 0;
}
.single-product .product .woocommerce-product-gallery { position: sticky; }
.single-product .product .summary.entry-summary {
    width: 100% !important;
    float: none !important;
}
/* Card content must fill the full card width (WC gallery JS otherwise
   shrink-wraps siblings to the image width). */
.single-product .product .woocommerce-product-gallery .seosw-product-card-cap,
.single-product .product .woocommerce-product-gallery .seosw-product-card-spec {
    width: 100% !important;
    display: block;
}
.single-product .product .woocommerce-product-gallery__wrapper {
    width: 100% !important;
    max-width: 100% !important;
    margin: 0 0 4px !important;
}
/* Only the product image is shrunk to a centered "menu" thumbnail; the card
   text (rendered after it inside the wrapper) keeps full width. */
.single-product .product .woocommerce-product-gallery__image {
    width: 140px;
    margin: 0 auto;
    background: #fff;
    border-radius: 18px;
    padding: 18px;
    box-shadow: 0 6px 16px rgba(31, 31, 31, 0.06);
}
.single-product .product .woocommerce-product-gallery img { border-radius: 8px; width: 100%; height: auto; display: block; }

/* Left order card content (name, tagline, price, spec chips). */
.seosw-product-card-cap {
    text-align: center;
    margin-top: 16px;
}
.seosw-product-card-cap strong {
    display: block;
    font-family: var(--font-display);
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--charcoal);
    line-height: 1.15;
}
.seosw-product-card-cap__tag {
    display: block;
    font-family: var(--font-display);
    font-style: italic;
    color: var(--orange);
    font-size: 1rem;
    margin-top: 4px;
}
.seosw-product-card-cap__price {
    margin: 24px 0 4px;
    padding: 22px 0;
    border-top: 1px dashed rgba(122, 132, 80, 0.25);
    border-bottom: 1px dashed rgba(122, 132, 80, 0.25);
}
.seosw-product-card-cap__price .woocommerce-Price-amount {
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 2.8rem;
    color: var(--olive-dark);
    line-height: 1;
}
.seosw-product-card-cap__price .seosw-price-gst {
    display: block;
    margin-top: 6px;
    font-family: var(--font-body);
    font-size: .82rem;
    font-weight: 400;
    color: var(--grey-500);
}
.seosw-product-card-spec {
    margin-top: 18px;
    text-align: left;
    display: flex;
    flex-direction: column;
    gap: 0;
}
.seosw-product-card-spec__row {
    display: flex;
    justify-content: space-between;
    align-items: baseline;
    gap: 12px;
    padding: 12px 0;
    border-bottom: 1px solid rgba(122, 132, 80, 0.12);
}
.seosw-product-card-spec__row:last-child { border-bottom: 0; }
.seosw-product-card-spec__row span {
    font-size: .82rem;
    text-transform: uppercase;
    letter-spacing: .08em;
    color: var(--grey-500);
    font-weight: 600;
    flex: 0 0 auto;
}
.seosw-product-card-spec__row strong {
    font-family: var(--font-body);
    font-size: .94rem;
    color: var(--charcoal);
    text-align: right;
    font-weight: 600;
}

/* Trust points as a balanced full-width 4-up gallery below the buy area. */
.seosw-product-trust {
    grid-column: 1 / -1;
    list-style: none;
    margin: 36px 0 0;
    padding: 32px 0 0;
    border-top: 1px solid rgba(122, 132, 80, 0.15);
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 16px;
}
.seosw-product-trust__card {
    display: flex;
    flex-direction: column;
    gap: 12px;
    align-items: flex-start;
    background: #fff;
    border: 1px solid rgba(122, 132, 80, 0.12);
    border-radius: 14px;
    padding: 22px 20px;
    transition: transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}
.seosw-product-trust__card:hover {
    transform: translateY(-3px);
    box-shadow: 0 14px 32px rgba(122, 132, 80, 0.14);
    border-color: rgba(122, 132, 80, 0.3);
}
.seosw-product-trust__icon {
    flex: 0 0 44px;
    height: 44px;
    width: 44px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--olive-tint);
    border-radius: 12px;
    color: var(--olive-dark);
}
.seosw-product-trust__text { display: flex; flex-direction: column; line-height: 1.35; }
.seosw-product-trust__text strong { font-family: var(--font-display); font-size: 1.02rem; color: var(--charcoal); margin-bottom: 4px; }
.seosw-product-trust__text span { font-size: .88rem; color: var(--grey-500); }
@media (max-width: 900px) {
    .seosw-product-trust { grid-template-columns: repeat(2, 1fr); margin-top: 36px; }
}
@media (max-width: 480px) {
    .seosw-product-trust { grid-template-columns: 1fr; }
}
/* Remove the zoom + lightbox affordances. */
.single-product .product .woocommerce-product-gallery__trigger,
.single-product .product .woocommerce-product-gallery__image a { pointer-events: none; cursor: default; }
.single-product .product .woocommerce-product-gallery__trigger { display: none !important; }

.single-product .product .summary { margin: 0 !important; max-width: 100%; padding-top: 4px; }
.single-product .product .product_title {
    font-size: clamp(1.9rem, 3.2vw, 2.4rem);
    margin-bottom: .35em;
    font-weight: 700;
    letter-spacing: -0.01em;
    line-height: 1.12;
}
/* Price now lives in the left order card — hide WC's summary price + qty. */
.single-product .product .summary > p.price { display: none !important; }
.single-product .product .quantity { display: none !important; }
.single-product .product form.cart { margin: 0; }
.seosw-price-gst {
    font-family: var(--font-body);
    font-size: .9rem;
    font-weight: 400;
    color: var(--grey-500);
    letter-spacing: 0;
}
.single-product .product .woocommerce-product-details__short-description {
    font-size: 1.06rem;
    line-height: 1.7;
    color: var(--grey-700);
    margin: 0 0 28px;
    padding-bottom: 28px;
    border-bottom: 1px solid var(--grey-100);
}
.single-product .product .product_meta {
    margin-top: 22px;
    padding-top: 18px;
    border-top: 1px solid var(--grey-100);
    font-size: .85rem;
    color: var(--grey-500);
}
.single-product .product .product_meta a { color: var(--olive-dark); }

/* Tabs , proper contrast (was white on cream, unreadable). */
.single-product .product .woocommerce-tabs { grid-column: 1 / -1; margin-top: 56px; border-top: 1px solid var(--grey-100); padding-top: 32px; }
.single-product .product .woocommerce-tabs ul.tabs {
    list-style: none;
    background: var(--cream-soft);
    padding: 6px;
    border-radius: 999px;
    border: 0;
    display: inline-flex;
    gap: 4px;
    margin: 0 0 24px;
}
.single-product .product .woocommerce-tabs ul.tabs::before,
.single-product .product .woocommerce-tabs ul.tabs::after { display: none !important; }
.single-product .product .woocommerce-tabs ul.tabs li {
    background: transparent !important;
    border: 0 !important;
    margin: 0 !important;
    padding: 0 !important;
    border-radius: 999px;
}
.single-product .product .woocommerce-tabs ul.tabs li::before,
.single-product .product .woocommerce-tabs ul.tabs li::after { display: none !important; }
.single-product .product .woocommerce-tabs ul.tabs li a {
    color: var(--ink) !important;
    padding: 9px 18px !important;
    font-weight: 500 !important;
    text-shadow: none !important;
    display: inline-block;
}
.single-product .product .woocommerce-tabs ul.tabs li.active { background: #fff !important; box-shadow: var(--shadow-sm); }
.single-product .product .woocommerce-tabs ul.tabs li.active a { color: var(--charcoal) !important; font-weight: 600 !important; }
.single-product .product .woocommerce-Tabs-panel h2 { margin-top: 0; font-size: 1.5rem; }
.single-product .product .woocommerce-Tabs-panel { font-size: 1rem; line-height: 1.7; }
.single-product .product .woocommerce-Tabs-panel ul { padding-left: 1.4em; margin: 0 0 1.2em; }
.single-product .product .woocommerce-Tabs-panel li { margin-bottom: .35em; }

/* Hide related products (WC defaults look out of place + were broken). */
.single-product .related,
.single-product .upsells,
.single-product .woocommerce-tabs { display: none !important; }

/* Inline product description (replaces the tabbed Description). */
.seosw-product-detail {
    grid-column: 1 / -1;
    margin-top: 36px;
    padding-top: 28px;
    border-top: 1px solid rgba(122, 132, 80, 0.15);
}
.seosw-product-detail__inner {
    max-width: 760px;
    margin: 0 auto;
    font-size: 1.04rem;
    line-height: 1.7;
    color: var(--ink);
}
.seosw-product-detail h3 {
    font-size: 1.3rem;
    margin: 1.6em 0 .5em;
    color: var(--charcoal);
}
.seosw-product-detail ul {
    padding-left: 1.4em;
    margin: 0 0 1.4em;
}
.seosw-product-detail ul li { margin-bottom: .4em; }
.seosw-product-detail p { margin: 0 0 1.1em; }

/* Sprint timeline on product pages */
.seosw-product-timeline {
    grid-column: 1 / -1;
    margin-top: 48px;
    padding: 40px 36px;
    background: var(--cream-soft);
    border-radius: var(--radius-lg);
}
.seosw-product-timeline .seosw-section__head { margin-bottom: 28px; }
.seosw-product-timeline .seosw-step { background: #fff; }
@media (max-width: 700px) {
    .seosw-product-timeline { padding: 28px 20px; }
}

@media (max-width: 900px) {
    .single-product .product { grid-template-columns: 1fr; gap: 32px; }
    .single-product .product .woocommerce-product-gallery {
        max-width: 460px;
        margin: 0 auto;
        position: static;
        width: 100% !important;
        box-sizing: border-box;
    }
}

/* ----- Product page: phone layout ---------------------------------------- */
@media (max-width: 600px) {
    .single-product .seosw-main { padding: 28px 0 48px; }
    .woocommerce .seosw-container { padding-left: 18px; padding-right: 18px; }

    .single-product .product { gap: 24px; }

    /* Order card: full bleed, lighter padding so nothing clips. */
    .single-product .product .woocommerce-product-gallery {
        max-width: 100%;
        padding: 26px 20px 28px;
        border-radius: 18px;
        overflow: visible;
    }
    .single-product .product .woocommerce-product-gallery__image {
        width: 110px;
        padding: 14px;
    }

    .seosw-product-card-cap strong { font-size: 1.35rem; }
    .seosw-product-card-cap__price { margin: 18px 0 4px; padding: 18px 0; }
    .seosw-product-card-cap__price .woocommerce-Price-amount { font-size: 2.4rem; }

    /* Spec rows: let long values wrap under the label instead of clipping. */
    .seosw-product-card-spec__row {
        flex-wrap: wrap;
        gap: 4px 12px;
        padding: 11px 0;
    }
    .seosw-product-card-spec__row span { flex: 1 1 100%; }
    .seosw-product-card-spec__row strong {
        flex: 1 1 100%;
        text-align: left;
        font-size: 1rem;
        white-space: normal;
        word-break: break-word;
    }

    /* Title + description: full width, comfortable size, no clipping. */
    .single-product .product .product_title { font-size: 1.7rem; }
    .single-product .product .woocommerce-product-details__short-description {
        font-size: 1rem;
        margin: 0 0 22px;
        padding-bottom: 22px;
    }

    /* Inline detail + timeline padding trimmed for small screens. */
    .seosw-product-detail { margin-top: 28px; padding-top: 22px; }
    .seosw-product-detail__inner { font-size: 1rem; }
    .seosw-product-detail h3 { font-size: 1.2rem; }

    /* Add-to-cart stays full width and tappable. */
    .single-product .product .single_add_to_cart_button {
        padding: 16px 24px !important;
        font-size: 1rem !important;
    }

    /* Brief fields breathing room. */
    #seosw_brief { padding: 20px 18px; }
}
#seosw_brief {
    background: var(--cream-soft);
    border-left: 4px solid var(--olive);
    padding: 24px 26px;
    border-radius: 10px;
    margin: 20px 0;
}
#seosw_brief h3 { margin-top: 0; }
.seosw-brief-intro { color: var(--grey-700); font-size: .94rem; }
.seosw-brief-field label { font-weight: 500 !important; }

.woocommerce form .form-row input.input-text,
.woocommerce form .form-row textarea,
.woocommerce form .form-row select {
    padding: 12px 14px !important;
    border: 1px solid var(--grey-300) !important;
    border-radius: 10px !important;
    font-family: inherit !important;
    font-size: 1rem !important;
}
.woocommerce .button,
.woocommerce a.button,
.woocommerce button.button {
    background: var(--charcoal) !important;
    color: #fff !important;
    border-radius: 999px !important;
    padding: 14px 28px !important;
    font-family: var(--font-body) !important;
    font-weight: 600 !important;
    border: 0 !important;
    transition: transform .2s ease, box-shadow .2s ease;
}
.woocommerce .button:hover { transform: translateY(-2px); background: #000 !important; box-shadow: 0 8px 20px rgba(0,0,0,0.15); }

/* Add to cart button - make it the prominent orange CTA */
.single-product .product .single_add_to_cart_button,
.woocommerce button.button.alt,
.woocommerce button.button.single_add_to_cart_button {
    background: var(--orange) !important;
    font-size: 1.05rem !important;
    padding: 18px 36px !important;
    box-shadow: 0 6px 20px rgba(224, 122, 71, 0.3) !important;
    width: 100% !important;
    margin-top: 12px !important;
}
.single-product .product .single_add_to_cart_button:hover,
.woocommerce button.button.alt:hover {
    background: #d06a3a !important;
    transform: translateY(-2px);
    box-shadow: 0 10px 28px rgba(224, 122, 71, 0.4) !important;
}

/* ----- Gravity Forms submit buttons (round + brand) ---------------------- */
.gform_wrapper .gform_footer input[type="submit"],
.gform_wrapper .gform_button,
.gform_wrapper input.gform_button,
.gform_wrapper button.gform_button {
    display: inline-flex !important;
    align-items: center;
    justify-content: center;
    gap: .55em;
    background: var(--orange) !important;
    color: #fff !important;
    border: 2px solid transparent !important;
    border-radius: 999px !important;
    padding: 1em 2em !important;
    font-family: var(--font-body) !important;
    font-weight: 600 !important;
    font-size: 1rem !important;
    line-height: 1 !important;
    cursor: pointer !important;
    transition: transform .15s ease, background .2s ease, box-shadow .2s ease !important;
    box-shadow: 0 6px 16px rgba(224, 122, 71, 0.25) !important;
}
.gform_wrapper .gform_footer input[type="submit"]:hover,
.gform_wrapper .gform_button:hover,
.gform_wrapper input.gform_button:hover {
    background: var(--orange-dark) !important;
    transform: translateY(-1px);
}
.gform_wrapper .gform_footer { text-align: center; }
.gform_wrapper input[type="text"],
.gform_wrapper input[type="email"],
.gform_wrapper input[type="tel"],
.gform_wrapper input[type="url"],
.gform_wrapper select,
.gform_wrapper textarea {
    border-radius: 10px !important;
    border: 1px solid var(--grey-300) !important;
    padding: 12px 14px !important;
    font-family: inherit !important;
    font-size: 1rem !important;
}
.gform_wrapper input:focus,
.gform_wrapper select:focus,
.gform_wrapper textarea:focus {
    outline: 0 !important;
    border-color: var(--olive) !important;
    box-shadow: 0 0 0 3px var(--olive-tint) !important;
}
.gform_wrapper label.gfield_label { font-weight: 500 !important; color: var(--charcoal) !important; }

/* ----- Format chooser (Classic + Full Stack product pages) -------------- */
.seosw-format-chooser {
    background: var(--cream-soft);
    border-radius: var(--radius);
    padding: 22px 24px;
    margin: 0 0 24px;
    border: 1px solid var(--grey-100);
}
.seosw-format-chooser h3 { margin: 0 0 4px; font-size: 1.15rem; }
.seosw-format-chooser__intro { color: var(--grey-700); font-size: .9rem; margin: 0 0 16px; }
.seosw-format-chooser__opt {
    display: flex;
    gap: 12px;
    padding: 14px;
    background: #fff;
    border: 1.5px solid var(--grey-100);
    border-radius: 10px;
    margin-bottom: 10px;
    cursor: pointer;
    transition: border-color .15s ease;
}
.seosw-format-chooser__opt:has(input:checked) { border-color: var(--olive); background: var(--olive-tint); }
.seosw-format-chooser__opt input { margin-top: 4px; accent-color: var(--olive); }
.seosw-format-chooser__body { flex: 1; }
.seosw-format-chooser__body strong { display: block; color: var(--charcoal); font-family: var(--font-display); font-size: 1rem; margin-bottom: 2px; }
.seosw-format-chooser__body span { display: block; color: var(--grey-700); font-size: .9rem; line-height: 1.45; }

/* ----- Product page: package spec stats + includes ----------------------- */
.seosw-product-spec {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0;
    margin: 0 0 26px;
    border: 1px solid var(--grey-100);
    border-radius: 14px;
    overflow: hidden;
    background: #fff;
}
.seosw-product-spec__stat {
    display: flex;
    flex-direction: column;
    gap: 4px;
    padding: 16px 18px;
    border-right: 1px solid var(--grey-100);
}
.seosw-product-spec__stat:last-child { border-right: 0; }
.seosw-product-spec__label {
    font-size: .72rem;
    text-transform: uppercase;
    letter-spacing: .1em;
    color: var(--grey-500);
    font-weight: 600;
}
.seosw-product-spec__value {
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 1.02rem;
    color: var(--charcoal);
    line-height: 1.25;
}
@media (max-width: 480px) {
    .seosw-product-spec { grid-template-columns: 1fr; }
    .seosw-product-spec__stat { border-right: 0; border-bottom: 1px solid var(--grey-100); }
    .seosw-product-spec__stat:last-child { border-bottom: 0; }
}

.seosw-product-includes {
    margin: 0 0 28px;
    background: var(--cream-soft);
    border-radius: 14px;
    padding: 22px 24px;
}
.seosw-product-includes__head {
    display: block;
    font-family: var(--font-display);
    font-size: 1.1rem;
    font-weight: 700;
    color: var(--olive-dark);
    margin-bottom: 14px;
    text-transform: uppercase;
    letter-spacing: .06em;
    font-size: .85rem;
}
.seosw-product-includes ul {
    list-style: none;
    margin: 0;
    padding: 0;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 4px 24px;
}
.seosw-product-includes li {
    display: flex;
    gap: 10px;
    align-items: flex-start;
    padding: 7px 0;
    font-size: .95rem;
    color: var(--ink);
    line-height: 1.4;
}
.seosw-product-includes li .seosw-icon { color: var(--olive); flex: 0 0 18px; margin-top: 2px; }
@media (max-width: 560px) {
    .seosw-product-includes ul { grid-template-columns: 1fr; }
}

/* Old spec block no longer rendered (specs moved to left card). */
.seosw-product-spec { display: none !important; }

/* ----- Blog byline + author card ----------------------------------------- */
.seosw-byline {
    display: flex;
    align-items: center;
    gap: 12px;
    margin: 24px 0 0;
    padding: 16px 18px;
    background: var(--cream-soft);
    border-radius: var(--radius);
}
.seosw-byline__avatar { width: 44px; height: 44px; border-radius: 50%; object-fit: cover; flex: 0 0 44px; }
.seosw-byline__meta { display: flex; flex-direction: column; line-height: 1.3; }
.seosw-byline__name { font-weight: 600; color: var(--charcoal); font-size: .98rem; }
.seosw-byline__role { color: var(--grey-700); font-size: .85rem; }

.seosw-author-card {
    display: flex;
    gap: 22px;
    align-items: center;
    background: var(--cream-soft);
    border-left: 4px solid var(--olive);
    border-radius: var(--radius);
    padding: 26px;
    margin: 48px 0 0;
}
.seosw-author-card__avatar { width: 96px; height: 96px; border-radius: 50%; object-fit: cover; flex: 0 0 96px; }
.seosw-author-card__eyebrow { font-size: .75rem; text-transform: uppercase; letter-spacing: .14em; color: var(--olive-dark); font-weight: 700; margin: 0 0 4px; }
.seosw-author-card__name { margin: 0 0 8px; font-size: 1.2rem; }
.seosw-author-card p:last-child { color: var(--grey-700); margin: 0; font-size: .96rem; }
@media (max-width: 540px) {
    .seosw-author-card { flex-direction: column; text-align: center; }
}

/* Prose body for blog posts */
.seosw-prose__body { font-size: 1.08rem; line-height: 1.75; color: var(--ink); }
.seosw-prose__body p { margin: 0 0 1.2em; }
.seosw-prose__body h2 { font-size: 1.7rem; margin: 1.8em 0 .5em; color: var(--charcoal); }
.seosw-prose__body h3 { font-size: 1.3rem; margin: 1.6em 0 .4em; color: var(--charcoal); }
.seosw-prose__body ul, .seosw-prose__body ol { margin: 0 0 1.2em; padding-left: 1.4em; }
.seosw-prose__body li { margin-bottom: .3em; }
.seosw-prose__body blockquote {
    margin: 1.5em 0;
    padding: 18px 26px;
    border-left: 4px solid var(--orange);
    background: var(--cream-soft);
    border-radius: 0 var(--radius) var(--radius) 0;
    color: var(--charcoal);
    font-style: italic;
    font-size: 1.15rem;
}
.seosw-prose__body blockquote p:last-child { margin: 0; }
.seosw-prose__body a { color: var(--olive-dark); border-bottom: 1.5px solid var(--olive-tint); }
.seosw-prose__body a:hover { border-bottom-color: var(--olive); }
.seosw-prose__body code { background: var(--cream-soft); padding: 2px 6px; border-radius: 4px; font-size: .92em; }

/* ----- Silo diagram ------------------------------------------------------ */
.seosw-silo {
    max-width: 900px;
    margin: 0 auto;
    padding: 40px 20px;
    background: var(--cream-soft);
    border-radius: var(--radius-lg);
    position: relative;
}
.seosw-silo__pillar {
    width: 240px;
    margin: 0 auto 60px;
    background: var(--olive);
    color: #fff;
    padding: 22px 24px;
    border-radius: var(--radius);
    text-align: center;
    box-shadow: var(--shadow);
    position: relative;
    z-index: 2;
}
.seosw-silo__pillar-tag {
    display: inline-block;
    background: var(--orange);
    color: #fff;
    font-size: .7rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .12em;
    padding: 3px 10px;
    border-radius: 999px;
    margin-bottom: 8px;
}
.seosw-silo__pillar h4 { color: #fff; margin: 0; font-size: 1.15rem; }
.seosw-silo__pillar p { color: rgba(255,255,255,.85); font-size: .85rem; margin: 4px 0 0; }
.seosw-silo__cluster {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
    gap: 18px;
    max-width: 720px;
    margin: 0 auto;
    position: relative;
}
.seosw-silo__support {
    background: #fff;
    border: 1.5px solid var(--olive-tint);
    border-radius: 12px;
    padding: 14px 14px;
    text-align: center;
    position: relative;
    transition: border-color .2s ease, transform .2s ease;
}
.seosw-silo__support:hover { border-color: var(--olive); transform: translateY(-2px); }
.seosw-silo__support-tag {
    display: inline-block;
    background: var(--olive-tint);
    color: var(--olive-dark);
    font-size: .65rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .1em;
    padding: 2px 8px;
    border-radius: 999px;
    margin-bottom: 6px;
}
.seosw-silo__support h5 { font-family: var(--font-display); font-size: .95rem; margin: 0; color: var(--charcoal); line-height: 1.2; }
.seosw-silo__support p  { font-size: .78rem; color: var(--grey-500); margin: 4px 0 0; }

/* Connecting lines (pure CSS) , desktop only. */
/* The connector ends in a mini-sandwich icon at the top of each supporter. */
@media (min-width: 700px) {
    .seosw-silo__support::before {
        content: '';
        position: absolute;
        left: 50%;
        top: -34px;
        width: 2px;
        height: 28px;
        background: var(--olive);
        opacity: .45;
        transform: translateX(-50%);
    }
    .seosw-silo__support::after {
        content: '';
        position: absolute;
        left: 50%;
        top: -14px;
        transform: translateX(-50%);
        width: 18px;
        height: 14px;
        /* Mini-sandwich icon: 3 stacked stripes via background gradient. */
        background:
            linear-gradient(
                to bottom,
                var(--cream)  0%, var(--cream)  28%,
                var(--olive) 28%, var(--olive) 50%,
                var(--orange) 50%, var(--orange) 60%,
                var(--olive) 60%, var(--olive) 72%,
                var(--cream)  72%, var(--cream) 100%
            );
        border: 1px solid var(--olive-dark);
        border-radius: 3px;
    }
}
.seosw-silo__caption {
    text-align: center;
    margin-top: 28px;
    color: var(--grey-700);
    font-size: .9rem;
}

/* ----- Silo case study disclaimer (examples, not templates) ------------- */
.seosw-silo-disclaimer {
    max-width: 760px;
    margin: 18px auto 0;
    padding: 14px 18px;
    background: rgba(224, 122, 71, 0.08); /* faint orange tint */
    border-left: 3px solid var(--orange);
    border-radius: 6px;
    font-size: .92rem;
    color: var(--grey-700);
    text-align: left;
    line-height: 1.5;
}
.seosw-silo-disclaimer strong { color: var(--charcoal); }

/* ----- Silo case study (full HTML, no images) ---------------------------- */
.seosw-silo-case {
    max-width: 1000px;
    margin: 0 auto 56px;
    padding: 40px;
    background: var(--cream-soft);
    border: 1px solid var(--grey-100);
    border-radius: var(--radius-lg);
    box-shadow: var(--shadow-sm);
}
.seosw-silo-case:last-child { margin-bottom: 0; }
.seosw-silo-case__tagline {
    text-align: center;
    font-family: var(--font-display);
    font-style: italic;
    color: var(--orange);
    font-size: 1.05rem;
    margin: 0 0 22px;
}
.seosw-silo-case__pillar {
    max-width: 540px;
    margin: 0 auto 48px;
    background: var(--olive);
    color: #fff;
    padding: 26px 32px;
    border-radius: var(--radius);
    text-align: center;
    box-shadow: 0 12px 28px rgba(122, 132, 80, 0.25);
    position: relative;
}
.seosw-silo-case__pillar::after {
    content: '';
    position: absolute;
    left: 50%;
    bottom: -28px;
    width: 2px;
    height: 28px;
    background: var(--olive);
    opacity: .4;
    transform: translateX(-50%);
}
.seosw-silo-case__pillar-tag {
    display: inline-block;
    background: var(--orange);
    color: #fff;
    font-size: .72rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .14em;
    padding: 4px 12px;
    border-radius: 999px;
    margin-bottom: 12px;
}
.seosw-silo-case__pillar h3 {
    color: #fff;
    margin: 0 0 8px;
    font-size: 1.5rem;
}
.seosw-silo-case__pillar p {
    color: rgba(255, 255, 255, .9);
    font-size: .92rem;
    margin: 0;
    line-height: 1.55;
}
.seosw-silo-case__cluster {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
}
.seosw-silo-case__support {
    background: #fff;
    border: 1.5px solid var(--olive-tint);
    border-radius: 12px;
    padding: 18px 18px 16px;
    position: relative;
    transition: border-color .18s ease, transform .18s ease, box-shadow .18s ease;
}
.seosw-silo-case__support:hover {
    border-color: var(--olive);
    transform: translateY(-2px);
    box-shadow: var(--shadow-sm);
}
.seosw-silo-case__support h4 {
    margin: 0 0 10px;
    font-size: 1rem;
    color: var(--charcoal);
    font-family: var(--font-display);
    font-weight: 600;
    line-height: 1.25;
}
.seosw-silo-case__support ul {
    list-style: none;
    margin: 0;
    padding: 0;
}
.seosw-silo-case__support li {
    font-size: .85rem;
    color: var(--grey-700);
    padding: 4px 0 4px 14px;
    position: relative;
}
.seosw-silo-case__support li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 11px;
    width: 6px;
    height: 6px;
    background: var(--olive);
    border-radius: 50%;
    opacity: .55;
}
/* Connector mini-sandwich icon above each supporter (desktop only). */
@media (min-width: 760px) {
    .seosw-silo-case__support::before {
        content: '';
        position: absolute;
        left: 50%;
        top: -32px;
        width: 2px;
        height: 30px;
        background: var(--olive);
        opacity: .35;
        transform: translateX(-50%);
    }
    .seosw-silo-case__support::after {
        content: '';
        position: absolute;
        left: 50%;
        top: -14px;
        transform: translateX(-50%);
        width: 16px;
        height: 12px;
        background:
            linear-gradient(
                to bottom,
                var(--cream)  0%, var(--cream)  28%,
                var(--olive) 28%, var(--olive) 50%,
                var(--orange) 50%, var(--orange) 60%,
                var(--olive) 60%, var(--olive) 72%,
                var(--cream)  72%, var(--cream) 100%
            );
        border: 1px solid var(--olive-dark);
        border-radius: 3px;
    }
}
@media (max-width: 900px) {
    .seosw-silo-case { padding: 28px 22px; }
    .seosw-silo-case__cluster { grid-template-columns: repeat(2, 1fr); gap: 18px; }
}
@media (max-width: 560px) {
    .seosw-silo-case__cluster { grid-template-columns: 1fr; }
}

/* ----- Industries strip -------------------------------------------------- */
.seosw-industries {
    max-width: 900px;
    margin: 0 auto;
    text-align: center;
}
.seosw-industries__list {
    font-family: var(--font-display);
    font-size: clamp(1.05rem, 1.6vw, 1.3rem);
    line-height: 1.6;
    color: var(--charcoal);
    margin: 14px auto 0;
    max-width: 760px;
}

/* ----- Hero stats strip -------------------------------------------------- */
.seosw-hero__stats {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 12px;
    margin: 28px 0 18px;
    max-width: 540px;
}
.seosw-hero__stats > div {
    background: rgba(255, 255, 255, 0.65);
    backdrop-filter: blur(8px);
    border: 1px solid var(--grey-100);
    border-radius: 12px;
    padding: 12px 10px;
    text-align: center;
}
.seosw-hero__stats strong {
    display: block;
    font-family: var(--font-display);
    font-weight: 700;
    color: var(--olive-dark);
    font-size: .95rem;
    line-height: 1.1;
}
.seosw-hero__stats span {
    display: block;
    font-size: .72rem;
    color: var(--grey-500);
    margin-top: 4px;
}
@media (max-width: 540px) {
    .seosw-hero__stats { grid-template-columns: repeat(2, 1fr); }
}

/* ----- Trust bar (under hero) ------------------------------------------- */
.seosw-trustbar {
    background: var(--charcoal);
    color: #fff;
    padding: 22px 0;
}
.seosw-trustbar__list {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 24px;
    list-style: none;
    margin: 0;
    padding: 0;
}
.seosw-trustbar__list li {
    display: flex;
    align-items: center;
    gap: 12px;
    color: rgba(255,255,255,.85);
    font-size: .85rem;
    line-height: 1.35;
}
.seosw-trustbar__list strong {
    display: block;
    color: #fff;
    font-family: var(--font-display);
    font-weight: 600;
    font-size: 1rem;
}
.seosw-trustbar__list span {
    display: block;
    font-size: .82rem;
    color: rgba(255,255,255,.6);
}
.seosw-trustbar__icon {
    flex: 0 0 38px;
    width: 38px;
    height: 38px;
    border-radius: 50%;
    background: rgba(122, 132, 80, 0.25);
    color: var(--cream);
    display: flex;
    align-items: center;
    justify-content: center;
}
@media (max-width: 900px) { .seosw-trustbar__list { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .seosw-trustbar__list { grid-template-columns: 1fr; } }

/* ----- Sprint guarantee block ------------------------------------------ */
.seosw-guarantee {
    display: grid;
    grid-template-columns: 200px 1fr;
    gap: 36px;
    align-items: center;
    background: linear-gradient(135deg, var(--olive-tint) 0%, #fff 100%);
    border: 1.5px solid var(--olive);
    border-radius: var(--radius-lg);
    padding: 36px 40px;
    max-width: 980px;
    margin: 0 auto;
}
.seosw-guarantee__seal {
    width: 160px;
    height: 160px;
    border-radius: 50%;
    background: var(--olive);
    color: #fff;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    font-family: var(--font-display);
    line-height: 1;
    box-shadow: 0 12px 36px rgba(122, 132, 80, 0.35);
    border: 4px dashed rgba(255,255,255,.5);
    transform: rotate(-6deg);
    flex-shrink: 0;
    margin: 0 auto;
}
.seosw-guarantee__seal span { font-size: 2.4rem; font-weight: 800; }
.seosw-guarantee__seal small { font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; margin-top: 4px; font-weight: 600; }
.seosw-guarantee__body h2 { margin: 8px 0 12px; }
.seosw-guarantee__body p { margin: 0; color: var(--grey-700); font-size: 1.05rem; line-height: 1.6; }
@media (max-width: 760px) {
    .seosw-guarantee { grid-template-columns: 1fr; padding: 28px; text-align: center; }
    .seosw-guarantee__seal { width: 130px; height: 130px; }
}

/* ----- Silo blueprint generator (interactive) -------------------------- */
.seosw-blueprint {
    max-width: 760px;
    margin: 0 auto 36px;
    background: #fff;
    border: 1.5px dashed var(--orange);
    border-radius: var(--radius-lg);
    padding: 28px 32px;
}
.seosw-blueprint__form {
    display: grid;
    grid-template-columns: 1.3fr 1fr auto;
    gap: 14px;
    align-items: end;
}
.seosw-blueprint__form label {
    display: flex;
    flex-direction: column;
    gap: 4px;
    font-size: .85rem;
    color: var(--grey-700);
    font-weight: 500;
}
.seosw-blueprint__form input {
    padding: 12px 14px;
    border: 1px solid var(--grey-300);
    border-radius: 10px;
    background: #fff;
    font-family: inherit;
    font-size: 1rem;
    color: var(--ink);
}
.seosw-blueprint__form input:focus {
    outline: 0;
    border-color: var(--olive);
    box-shadow: 0 0 0 3px var(--olive-tint);
}
.seosw-blueprint__form button { white-space: nowrap; }
.seosw-blueprint__hint {
    margin: 18px 0 0;
    color: var(--grey-500);
    font-size: .88rem;
    text-align: center;
}
@media (max-width: 700px) {
    .seosw-blueprint__form { grid-template-columns: 1fr; }
}

/* ----- Exit-intent modal ----------------------------------------------- */
.seosw-exit {
    position: fixed;
    inset: 0;
    background: rgba(31, 31, 31, 0.6);
    z-index: 200;
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 20px;
    opacity: 0;
    transition: opacity .25s ease;
    pointer-events: none;
}
.seosw-exit.is-visible { opacity: 1; pointer-events: auto; }
.seosw-exit__card {
    background: #fff;
    border-radius: var(--radius-lg);
    padding: 40px 36px;
    max-width: 520px;
    width: 100%;
    text-align: center;
    box-shadow: 0 32px 80px rgba(0, 0, 0, 0.4);
    position: relative;
    transform: translateY(20px);
    transition: transform .25s ease;
}
.seosw-exit.is-visible .seosw-exit__card { transform: translateY(0); }
.seosw-exit__close {
    position: absolute;
    top: 14px;
    right: 18px;
    background: none;
    border: 0;
    font-size: 1.6rem;
    color: var(--grey-500);
    cursor: pointer;
    padding: 4px 8px;
    line-height: 1;
}
.seosw-exit__close:hover { color: var(--charcoal); }
.seosw-exit__card h2 { margin: 12px 0 12px; font-size: 1.6rem; }
.seosw-exit__card p { color: var(--grey-700); margin: 0 0 22px; }
.seosw-exit__buttons {
    display: flex;
    flex-direction: column;
    gap: 10px;
    align-items: stretch;
}
.seosw-exit__buttons .seosw-btn { justify-content: center; }
.seosw-exit__buttons .seosw-btn--ghost-dark { background: transparent; border-color: var(--grey-300); color: var(--grey-700); }
.seosw-exit__buttons .seosw-btn--ghost-dark:hover { border-color: var(--charcoal); color: var(--charcoal); }
.seosw-exit__footnote { font-size: .8rem; color: var(--grey-500); margin: 14px 0 0 !important; }

/* ----- Lead magnet block ------------------------------------------------- */
.seosw-leadmagnet {
    display: grid;
    grid-template-columns: 200px 1fr auto;
    gap: 36px;
    align-items: center;
    background: linear-gradient(135deg, var(--charcoal) 0%, #2a2a2a 100%);
    color: #fff;
    border-radius: var(--radius-lg);
    padding: 36px 40px;
    position: relative;
    overflow: hidden;
}
.seosw-leadmagnet::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
        radial-gradient(circle at 80% 20%, rgba(224, 122, 71, 0.18), transparent 40%),
        radial-gradient(circle at 20% 80%, rgba(122, 132, 80, 0.12), transparent 40%);
    pointer-events: none;
}
.seosw-leadmagnet > * { position: relative; }
.seosw-leadmagnet h2 { color: #fff; font-size: 1.6rem; margin: 0 0 6px; }
.seosw-leadmagnet p { font-size: .98rem; margin: 0; color: rgba(255,255,255,.78); max-width: 50ch; }
.seosw-leadmagnet .seosw-eyebrow { background: rgba(224,122,71,.2); color: var(--orange); }
.seosw-leadmagnet__free {
    display: inline-block;
    background: var(--orange);
    color: #fff;
    font-size: .68rem;
    font-weight: 700;
    letter-spacing: .14em;
    text-transform: uppercase;
    padding: 4px 10px;
    border-radius: 999px;
    margin-bottom: 8px;
}

/* Mock-up of the PDF cover */
.seosw-leadmagnet__pdf {
    width: 180px;
    height: 240px;
    background: var(--cream);
    border-radius: 8px;
    position: relative;
    box-shadow: 0 16px 36px rgba(0,0,0,0.35), 0 2px 0 var(--olive-dark);
    transform: rotate(-4deg);
    padding: 22px 18px;
    overflow: hidden;
}
.seosw-leadmagnet__pdf::before {
    content: '';
    position: absolute;
    top: 0; left: 0; right: 0;
    height: 8px;
    background: var(--olive);
}
.seosw-leadmagnet__pdf::after {
    content: '';
    position: absolute;
    top: 22px;
    right: 18px;
    width: 28px;
    height: 22px;
    background:
        linear-gradient(
            to bottom,
            var(--cream)  0%, var(--cream)  28%,
            var(--olive) 28%, var(--olive) 50%,
            var(--orange) 50%, var(--orange) 60%,
            var(--olive) 60%, var(--olive) 72%,
            var(--cream)  72%, var(--cream) 100%
        );
    border: 1.5px solid var(--olive-dark);
    border-radius: 3px;
}
.seosw-leadmagnet__pdf-title {
    font-family: var(--font-display);
    font-weight: 700;
    color: var(--charcoal);
    font-size: 1rem;
    line-height: 1.2;
    margin-top: 22px;
}
.seosw-leadmagnet__pdf-sub {
    color: var(--olive-dark);
    font-style: italic;
    font-size: .72rem;
    margin-top: 6px;
}
.seosw-leadmagnet__pdf-lines {
    margin-top: 18px;
    display: flex;
    flex-direction: column;
    gap: 5px;
}
.seosw-leadmagnet__pdf-lines span {
    height: 3px;
    background: var(--olive-tint);
    border-radius: 2px;
    display: block;
}
.seosw-leadmagnet__pdf-lines span:nth-child(1) { width: 100%; }
.seosw-leadmagnet__pdf-lines span:nth-child(2) { width: 85%; }
.seosw-leadmagnet__pdf-lines span:nth-child(3) { width: 70%; }
.seosw-leadmagnet__pdf-lines span:nth-child(4) { width: 90%; }
.seosw-leadmagnet__pdf-lines span:nth-child(5) { width: 55%; }

@media (max-width: 900px) {
    .seosw-leadmagnet { grid-template-columns: 1fr; text-align: center; padding: 32px 28px; gap: 24px; }
    .seosw-leadmagnet__pdf { margin: 0 auto; }
    .seosw-leadmagnet p { margin: 0 auto; }
}

/* ----- Heads-up callout (under the silo demo) --------------------------- */
.seosw-headsup {
    max-width: 880px;
    margin: 36px auto 0;
    background: var(--cream-paper);
    border-left: 4px solid var(--orange);
    border-radius: 0 var(--radius) var(--radius) 0;
    padding: 18px 24px;
    font-size: .96rem;
    line-height: 1.6;
    color: var(--grey-700);
}
.seosw-headsup strong { color: var(--orange-dark); }

/* ----- Why Us cards ------------------------------------------------------ */
.seosw-whyus {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    max-width: 1100px;
    margin: 0 auto;
}
.seosw-whyus__card {
    background: #fff;
    border: 1px solid var(--grey-100);
    border-radius: var(--radius-lg);
    padding: 32px 28px;
    position: relative;
    transition: border-color .2s ease, transform .2s ease, box-shadow .2s ease;
}
.seosw-whyus__card:hover { border-color: var(--olive); transform: translateY(-2px); box-shadow: var(--shadow); }
.seosw-whyus__num {
    font-family: var(--font-display);
    font-size: 2.2rem;
    font-weight: 700;
    color: var(--orange);
    line-height: 1;
    margin-bottom: 12px;
}
.seosw-whyus__card h3 { font-size: 1.2rem; margin: 0 0 10px; }
.seosw-whyus__card p { color: var(--grey-700); margin: 0; font-size: .96rem; }
@media (max-width: 900px) { .seosw-whyus { grid-template-columns: 1fr; } }

/* ----- Sticky bottom CTA bar (long pages) -------------------------------- */
.seosw-sticky-cta {
    position: fixed;
    left: 16px;
    right: 16px;
    bottom: 16px;
    z-index: 90;
    background: var(--charcoal);
    color: #fff;
    padding: 12px 18px;
    border-radius: 999px;
    box-shadow: 0 16px 40px rgba(31, 31, 31, 0.18);
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 18px;
    max-width: 720px;
    margin: 0 auto;
    transform: translateY(120%);
    opacity: 0;
    transition: transform .35s ease, opacity .25s ease;
    pointer-events: none;
}
.seosw-sticky-cta.is-visible { transform: translateY(0); opacity: 1; pointer-events: auto; }
.seosw-sticky-cta__msg { font-weight: 500; font-size: .96rem; }
.seosw-sticky-cta__msg strong { color: var(--cream); }
.seosw-sticky-cta__buttons { display: flex; gap: 8px; }
.seosw-sticky-cta .seosw-btn { padding: .65em 1.2em; font-size: .9rem; }
.seosw-sticky-cta__close {
    background: transparent;
    border: 0;
    color: rgba(255,255,255,.5);
    cursor: pointer;
    padding: 4px 8px;
    font-size: 1rem;
    line-height: 1;
}
.seosw-sticky-cta__close:hover { color: #fff; }
@media (max-width: 600px) {
    .seosw-sticky-cta { flex-wrap: wrap; padding: 14px; border-radius: 18px; }
    .seosw-sticky-cta__msg { flex: 1 1 100%; }
}

/* ----- Cookie consent banner -------------------------------------------- */
.seosw-cookie {
    position: fixed;
    left: 16px;
    right: 16px;
    bottom: 16px;
    z-index: 95;
    background: var(--charcoal);
    color: #fff;
    padding: 18px 22px;
    border-radius: var(--radius);
    box-shadow: 0 16px 40px rgba(31, 31, 31, 0.25);
    max-width: 560px;
    margin: 0 auto;
    display: none;
    align-items: flex-start;
    gap: 18px;
}
.seosw-cookie.is-visible { display: flex; }
.seosw-cookie p { margin: 0 0 10px; font-size: .92rem; line-height: 1.55; color: rgba(255,255,255,.85); }
.seosw-cookie p:last-child { margin: 0; }
.seosw-cookie a { color: var(--cream); border-bottom: 1px solid rgba(244,236,216,.4); }
.seosw-cookie__buttons { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 12px; }
.seosw-cookie__buttons .seosw-btn { padding: .55em 1em; font-size: .85rem; }

/* If cookie banner is showing, push sticky CTA up to avoid overlap. */
body:has(.seosw-cookie.is-visible) .seosw-sticky-cta { bottom: calc(16px + 140px); }

/* ----- Tooltips on SEO jargon ------------------------------------------- */
.seosw-tip {
    border-bottom: 1.5px dotted var(--olive);
    cursor: help;
    position: relative;
    background: var(--olive-tint);
    padding: 1px 4px;
    border-radius: 4px;
    color: var(--olive-dark);
    font-weight: 500;
}
.seosw-tip-icon {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 16px;
    height: 16px;
    background: var(--olive);
    color: #fff;
    border-radius: 50%;
    font-size: 10px;
    font-weight: 700;
    font-style: normal;
    margin-left: 4px;
    vertical-align: 1px;
}
.seosw-tip:hover::after,
.seosw-tip:focus::after,
.seosw-tip.is-tapped::after {
    content: attr(data-tip);
    position: absolute;
    bottom: calc(100% + 8px);
    left: 50%;
    transform: translateX(-50%);
    background: var(--charcoal);
    color: #fff;
    padding: 10px 14px;
    border-radius: 8px;
    font-size: .82rem;
    line-height: 1.45;
    width: max-content;
    max-width: 280px;
    white-space: normal;
    box-shadow: 0 8px 20px rgba(31, 31, 31, 0.25);
    z-index: 80;
}
.seosw-tip:hover::before,
.seosw-tip:focus::before,
.seosw-tip.is-tapped::before {
    content: '';
    position: absolute;
    bottom: calc(100% + 2px);
    left: 50%;
    transform: translateX(-50%);
    border: 6px solid transparent;
    border-top-color: var(--charcoal);
    z-index: 81;
}

/* ----- Comparison table (us vs freelancer vs premium) ------------------- */
.seosw-compare-wrap { max-width: 980px; margin: 0 auto; padding-top: 18px; }
.seosw-compare {
    width: 100%;
    border-collapse: separate;
    border-spacing: 0;
    background: #fff;
    border-radius: var(--radius);
    box-shadow: var(--shadow-sm);
}
.seosw-compare thead th:first-child { border-top-left-radius: var(--radius); }
.seosw-compare thead th:last-child { border-top-right-radius: var(--radius); }
.seosw-compare tbody tr:last-child td:first-child { border-bottom-left-radius: var(--radius); }
.seosw-compare tbody tr:last-child td:last-child { border-bottom-right-radius: var(--radius); }
.seosw-compare th, .seosw-compare td {
    padding: 14px 18px;
    text-align: center;
    border-bottom: 1px solid var(--grey-100);
    font-size: .94rem;
    vertical-align: middle;
}
.seosw-compare td:first-child,
.seosw-compare th:first-child {
    text-align: left;
    font-weight: 500;
    color: var(--ink);
}
.seosw-compare thead th {
    background: var(--cream-soft);
    font-family: var(--font-display);
    font-weight: 600;
    font-size: 1rem;
    color: var(--charcoal);
    padding-top: 28px;
}
.seosw-compare thead th.seosw-compare__us { background: var(--olive); color: #fff; position: relative; }
.seosw-compare thead th.seosw-compare__us::after {
    content: 'You are here';
    position: absolute;
    top: -10px;
    left: 50%;
    transform: translateX(-50%);
    background: var(--orange);
    color: #fff;
    font-size: .65rem;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
    padding: 3px 10px;
    border-radius: 999px;
}
.seosw-compare td.seosw-compare__us { background: var(--cream-soft); color: var(--charcoal); font-weight: 500; }
.seosw-compare tr:last-child td { border-bottom: 0; }
.seosw-compare__yes { color: var(--olive); font-weight: 700; }
.seosw-compare__no  { color: var(--grey-500); }
.seosw-compare__maybe { color: var(--orange); font-weight: 600; }

/* Mobile: transform table to stacked cards.
   Each <tr> becomes a card with the feature as the heading
   and each option as a labeled row. */
@media (max-width: 760px) {
    .seosw-compare,
    .seosw-compare thead,
    .seosw-compare tbody,
    .seosw-compare tr,
    .seosw-compare th,
    .seosw-compare td { display: block; }
    .seosw-compare { background: transparent; box-shadow: none; border-radius: 0; }
    .seosw-compare thead { display: none; }
    .seosw-compare tr {
        background: #fff;
        border: 1px solid var(--grey-100);
        border-radius: var(--radius);
        padding: 18px 20px 8px;
        margin: 0 0 16px;
        box-shadow: var(--shadow-sm);
    }
    .seosw-compare td {
        text-align: left;
        padding: 8px 0;
        border-bottom: 1px solid var(--grey-100);
        font-size: .9rem;
    }
    .seosw-compare td:first-child {
        font-family: var(--font-display);
        font-weight: 600;
        font-size: 1.05rem;
        color: var(--charcoal);
        padding: 0 0 12px;
        border-bottom: 2px solid var(--olive-tint);
        margin-bottom: 6px;
    }
    .seosw-compare td:not(:first-child)::before {
        content: attr(data-label);
        display: block;
        font-size: .72rem;
        font-weight: 700;
        letter-spacing: .1em;
        text-transform: uppercase;
        color: var(--grey-500);
        margin-bottom: 3px;
    }
    .seosw-compare td.seosw-compare__us {
        background: var(--olive-tint);
        border-radius: 8px;
        padding: 10px 12px;
        margin: 6px 0;
        border-bottom: 0;
    }
    .seosw-compare td.seosw-compare__us::before {
        color: var(--olive-dark);
    }
    .seosw-compare tr td:last-child { border-bottom: 0; }
}

/* ----- Team / founder page ---------------------------------------------- */
.seosw-team {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 32px;
    max-width: 1000px;
    margin: 0 auto;
}
.seosw-team__card {
    background: var(--cream-soft);
    border-radius: var(--radius-lg);
    padding: 32px;
    text-align: center;
}
.seosw-team__avatar {
    width: 140px;
    height: 140px;
    border-radius: 50%;
    object-fit: cover;
    margin: 0 auto 18px;
    display: block;
    box-shadow: 0 8px 20px rgba(31,31,31,.1);
}
.seosw-team__name { margin: 0 0 4px; font-size: 1.4rem; }
.seosw-team__role { color: var(--olive-dark); font-weight: 600; margin: 0 0 16px; font-size: .95rem; }
.seosw-team__bio { color: var(--grey-700); font-size: .96rem; line-height: 1.65; text-align: left; }
@media (max-width: 760px) { .seosw-team { grid-template-columns: 1fr; } }

/* ----- Silo demo (interactive) ----------------------------------------- */
.seosw-silodemo {
    max-width: 1000px;
    margin: 0 auto;
    background: var(--cream-soft);
    border-radius: var(--radius-lg);
    padding: 40px;
}
.seosw-silodemo__picker {
    display: flex;
    gap: 8px;
    flex-wrap: wrap;
    justify-content: center;
    margin-bottom: 32px;
}
.seosw-silodemo__btn {
    background: #fff;
    border: 1.5px solid var(--grey-100);
    border-radius: 999px;
    padding: 8px 18px;
    font-family: var(--font-body);
    font-weight: 500;
    font-size: .92rem;
    color: var(--ink);
    cursor: pointer;
    transition: all .18s ease;
}
.seosw-silodemo__btn:hover { border-color: var(--olive); color: var(--olive-dark); }
.seosw-silodemo__btn.is-active { background: var(--olive); color: #fff; border-color: var(--olive); }

/* ----- Scroll reveal ----------------------------------------------------- */
.seosw-reveal { opacity: 0; transform: translateY(14px); transition: opacity .6s ease, transform .6s ease; }
.seosw-reveal.is-visible { opacity: 1; transform: none; }

/* ----- Utility ----------------------------------------------------------- */
.seosw-center { text-align: center; }
.seosw-mb-0 { margin-bottom: 0 !important; }